SapientNitro Buys Up DAD

By Kiran Aditham 

Sound the bells as SapientNitro has purchased a U.K. shop (AdAge says for a cool $41 mil) called Digital and Direct (not to be confused with any other agency that had Direct and Digital in its title at one point), which has a mission statement that reads like this:

“We’ve got nothing against flashy agencies hungry for awards – good luck to ’em. For us though, it’s all about the numbers. About helping our clients sell more, sell for more, and ultimately sell more for more.


Yes, we have a creative department brimming with some of the industry’s finest and most experienced talent.”