SapientNitro promoted Ronn Pearson and James Allen from ACD to CD in the agency’s South Beach office. Despite the menacing mugshot, Pearson is a fairly seasoned copywriter, having not only spent the last two years at Sapient, but also holding CW posts for seven years at Rapp Collins and three at Digitas. Allen meanwhile has developed integrated/interactive campaigns for 10 years and at SapientNitro, he has done work for clients like Vitaminwater, Coke Zero, latest launch of Happiness Factory 3. In their new posts, Pearson and Allen will work on accounts including Coca-Cola, Coke Zero, Powerade and Unilever/Pond’s.
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