Santa Monica’s Supermoon Wins Creative Reviews for Startups AutoGravity and ipsy

By Patrick Coffee 

Santa Monica indie agency Supermoon is expanding its client roster.

The shop, staffed primarily by veterans of the Deutsch organization, recently won reviews for startups AutoGravity and ipsy.

The former is a financial technology startup that looks to connect car buyers with financiers before they even visit the showroom via a smartphone app. The latter is a cosmetics subscription service and “online beauty community” founded by YouTube star and makeup expert Michelle Phan.


Supermoon will create the first TV spots for both companies, with AutoGravity’s branding campaign launching in California before going nationwide. The ipsy’s effort aims to get consumers to try the company’s signature “glam bag,” a regular subscription package of various makeup products.

Beyond TV, the AutoGravity work will also include digital, social and OOH.

“Our challenge is to make consumers aware of us before they think of buying a car,” said AutoGravity CMO Serge Vartanov, adding, “Supermoon’s collaborative approach and expertise in launching a digitally innovative brand made them the right agency for our us.”

“When we launched Supermoon, we put our focus on young brands because that’s the kind of work we love,” said Kyle Acquistapace, who joined Supermoon as president last fall after 16 years with Deutsch in L.A. “We’re grateful for the trust of our clients and look forward to moving them to the next level.”

Both of these clients have relatively small marketing footprints, but they plan to expand with the help of Supermoon’s work. The agency’s most recent win was Snap Kitchen, a healthy on-the-go food chain led by CMO and former Taco Bell marketer Tressie Lieberman.