Sabina Hesse Joins CP+B L.A. as Creative Director on PayPal

By Erik Oster 

The Los Angeles offices of CP+B welcomed Sabina Hesse as creative director on its global PayPal account.

CP+B, a you may recall, won creative duties on PayPal in the spring of 2015 and took the brand to the following Super Bowl.

Hesse joins the agency from HEIMAT in Berlin, where she has served as a creative director for the past seven years, working on accounts including home improvement chain Hornbach, Airbnb, Loctite and Weightwatchers Germany. Hesse helped lead the pitch for online retailer Otto in 2013, which led to the agency creating a new unit which she co-led.


Before joining HEIMAT, Hesse served a stint at Ogilvy & Mather Frankfurt, where she won a pair of Cannes Lions for her work on the Contemporary Beauty Ideal” campaign for eating disorder prevention organization ANAD. She has been a member of ADC Germany since 2014. 

“We’ve been a fan of Sabina’s work for quite a while and we’re super excited she’s finally agreed to join us,” CP+B L.A. chief creative officer Kevin Jones said in a statement. “Her global experience makes her a great fit for PayPal as we continue rolling out work across the world.”