Toyota’s Saved By Zero ads created by Saatchi & Saatchi just may be the most loathed spot of 2008. The song featured in the ad is from the band, The Fixx. Their frontman, Cy Curnin, recently told Esquire:
“They should have used the original. We had no real say in the matter. Though, it does get people talking about the song. Whether it’s pro or con—that’s a plus.”
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True, but this cover is pure, irritating junk. Consider the 5,000 strong Facebook group called, “Stop Playing Toyota’s ‘Saved by Zero’ Commercial.” Oh that’s fricking bad. Need more evidence that Saatchi went down a very wrong path. Check out the comments on this post, just watch the video above where one consumer has remixed the ad with horror flick, The Ring. Can you imagine if you were the CD on this account? Oh boy. That would just suck.