As far as self-congratulatory press releases go, it’d be hard to top what Saatchi & Saatchi Wellness has accomplished in just a few short paragraphs to promote their new blog. “Hot”, “Pertinent, Poignant and Anything but Boring” is just the opening salvo in the release, which touts the blog as being “informative and entertaining” along with a little braggadocio about the group’s “unparalleled understanding” of the wellness market. But from initial glance, the frequency of posts and topics of conversation do leave something to be desired (though in all honesty, it isn’t easy to stir us up about wellness).
S&S Wellness MD Jim Joseph runs the show and states, “Some agency blogs read like ‘a message from on high.’ That’s not my style. While I am the main author because someone needs to own it, we want to give our entire team — the planners, the writers, the digital strategists, the account people, even our clients — a voice. Wellness is, after all, about balance.” And apparently plenty of hyperbole as well.