Okay, so we’ll start this one by admitting we have no idea what cricket is all about, but Saatchi and Saatchi New Zealand are behind a new campaign for Tui beer, called “Catch A Million,” giving fans the opportunity to win their share of one million dollars.
Fans can win $100,000 by making a one-handed grab in the stands while wearing a special orange Tui t-shirt. So far the campaign has been a big success, says William Papesch, Tui marketing manager, with “a sea of Tui orange at grounds and the first one-handed winner, Michael Morton in Hamilton on Jan 8th.” The promotion is a pretty clever way to get a bunch of people to advertise your product for free, even if it comes with a potentially hefty price tag. Now if only someone could explain the rules of cricket to us… Credits and footage of the first winning catch after the jump.
CREDITS
Client: DB Breweries
Tui Marketing Manager: William Papesch
Tui Brand Manager: Tony Wheeler
Brand Agency: Saatchi & Saatchi New Zealand
Executive Creative Director: Antonio Navas
Creative Directors: Corey Chalmers, Guy Roberts
Creative: Will Papesch, Tony Wheeler, Phil Parsonage
Senior Designer: Sam Stradwick
Business Director: Paul Wilson
Account Management: Willie Lyons, Lucy Sparks
Shopper Marketing Agency: ApolloNation
Client Services Director: Emma Henaghan
Account Director: Jason Kennedy
Account Executive: Nic Turner
Senior Designer: Nick Wilson
Creative Director: Paul Dobbin
Media Agency: Spark phdiq
Digital Agency: Union Digital