Saatchi & Saatchi NY Hires Paul Bichler as ECD

By Erik Oster 

24ef247Saatchi & Saatchi New York has hired Paul Bichler as executive creative director.

Bichler arrives at Saatchi & Saatchi from Droga5, where he has served as group creative director since February 2013, working with clients including Hennessy and American Express. Prior to Droga5, Bichler served as executive creative director with JWT New York, following creative director stints at Fallon and BBH.

Saatchi & Saatchi New York also announced, via AdAge, that creative director team Luca Lorenzini and Luca Pannese would be moving from Milan to accept roles as global creative directors. The duo have worked together for around 15 years, and are most well-known for their work on behalf of CoorDown, including last year’s campaign for World Down Syndrome Day.