Saatchi & Saatchi Brazil Leads Revolt, Rallies for Honda HR-V

By Kiran Aditham 

Whether they’re concocting kitchen etiquette for Electrolux or going wacky for Skol, Brazilian agency F/Nazca Saatchi & Saatchi always seems to keep us on our toes.

The latest effort from the agency for Honda is targeted as an anthemic, fist-raising short film promoting the client’s HR-V line via moment of “revolution” from those who were “in the trenches”: Martin Luther King, Woodstock hippies, a Hendrix homage, et cetera.

In a statement, F/Nazca president/general creative director Fabio Fernandes says:

“The film was designed to be as aesthetically beautiful, seductive, and as modern as the HR-V.  And it is as grandiose as Honda’s plans to revolutionize this category. This excellent production, produced by Killers and directed by Claudio Borreli, reproduces epic scenes by meticulously reconstructing each time period. The Woodstock scene and Martin Luther King’s march on Washington are so faithful to the actual events that they appear to be archive footage.”

AGENCY: F/Nazca Saatchi & Saatchi
CLIENT: Honda Automobiles
PRODUCT: Honda HR-V

GENERAL CREATIVE DIRECTION: Fabio Fernandes | Eduardo Lima
CREATIVE DIRECTION: Rodrigo Castellari | Theo Rocha
CREATION: Eduardo Lima | Rodrigo Castellari | Theo Rocha | Toni Fernandes | Leonardo Claret
ACCOUNT MANAGEMENT: Marcello Penna | Marco Piza | Deborah Lia | Valéria Coutinho | Beatriz Altafini
MEDIA: Fabio Freitas | Mauricio Almeida | Luana Gallizzi | Vanessa Higueiras | Henrique Fogaça | Gabriela Guedes | Luiz Fernando
PLANNING: José Porto | Guilherme Pasculli | Douglas Nogueira
RTV: Victor Alloza | Renato Chabuh | Fernanda Sousa | Maira Massullo | Rafael Paes
FILM PRODUCER: Killers
SCENE DIRECTION: Claudio Borrelli
ART SCENE DIRECTION: Paulo Ribeiro
DIRECTOR OF PHOTOGRAPHY: Ted Abel
EXECUTIVE PRODUCER: Julia Tavares
POST PRODUCTION/FINISHING: Casablanca
SOUND PRODUCER: Tentáculo Audio
MAESTRO: Tentáculo Audio
ACCOUNT MANAGEMENT: Dani Scalice, Lígia Grammont, and Luisa Paiva
PROJECT MANAGER: Aline Veríssimo | Junior Souza | Marcelo Silva | Patrizia Fiorentino
TECHNOLOGY: Jota Russo | Ariadne Gomes | Marcelo Arteiro
UX: Ricardo Grego
WEBSITE PRODUCER: Slikland Creative Development
WEBSITE AUDIO PRODUCER: Satélite Audio
CONTENT: Renato Pazikas
ART BUYER: Edna Bombini
PHOTOGRAPHY: Rafael Costa
3D ILLUSTRATION: Big Studio and Boreal
GRAPHIC PRODUCTION: Jomar Farias | Leandro Ferreira | Guilherme Gaggl

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