Saatchi & Saatchi and Tide Will Get Rid of All Your Thanksgiving Stains

By Patrick Coffee 

Thanks to the thoughtful people at Vox, we now have an exhaustive guide to lecturing in-laws about anti-vaxxers, racism in 2015 and the professional troll known as Donald Trump.

This all sounds terribly unpleasant…but what about the stains?!?

No worries: Saatchi & Saatchi New York and Tide have got you covered. The agency recently released the Thanksgiving edition of its #GetsItOut campaign for the detergent brand, and everything is squeaky clean.


Using a little backwards video action, the digital spots (which currently live on Facebook) appear to show all those gravy spots and mashed potato smears magically disappearing!

We’re also impressed by the color coordination in that dinner layout–and it’s nice to know we’re not the only ones who feel like the holiday gets more chore-like every year.

This is the latest spot in the #GetsItOut campaign, which will run from Halloween to Christmas and emphasize the clients’ ability to deal with everything from chocolate to meatballs with some help from a few clever set designers and copywriters.

Agency: Saatchi & Saatchi New York
Executive Creative Director: Paul Bichler
Art Director: Erin Evon
Copy Writer: Lauren Miller