Is that CD Andrew Christou I see? Yes, yes it is. Hey Andrew.
Here’s a question — do you agency folk still drive the cars you aim to sell? I hear it’s bad to show up for like, a Mazda pitch, in a BMW (for example).
Anyway in the ad, Saatchi replaces nature with people dressed like nature. It’s kinda like how sometimes nature or whatev is replaced with cartoony stuff or graphics et al. But like we said they used people instead.
More: “Chew on This, Saatchi”