Acne Digital, the Stockholm prodco behind sites like the Swedish Armed Forces recruitment test, has whipped up another nifty web effort, this time as part of Saab’s “Change Perspective” campaign created by Lowe Brindfors.
The Change Perspective site is a takeoff of the TV spot and lets visitors play around with various objects on a creative’s desk. Each object represents Saab’s perspective on safety, fuel, power and driving experience. It takes little time to interact with each object and about as much energy as it takes to click and hold your mouse. But the visual experience delivers a nice payoff, even if you couldn’t care less about the soundtrack and/or factoids accompanying it.
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