RTO+P Launches ‘Thank-o-Matic 5,000,000’ for Planet Fitness

By Erik Oster 

Planet Fitness

Today Red Tettemer O’Connell + Partners launched “Thank-o-Matic 5,000,000” to celebrate Planet Fitness reaching 5 million members.

Visitors to the website can enter their information to receive a personalized thank you video and enter into a sweepstakes for a chance to win a variety of prizes. Each day, five people will be selected to win $500. At the end of the promotion, “five grand prizes will be awarded including: Mazda 5, a five-day cruise, a five-day trip to Hawaii, 50” smart TV or a five year PF Black Card membership.” The promotion will run from today until March 20th and is open to both members and non-members.


As you may recall, Planet Fitness made a name for itself as a “Judgement Free Zone,” free of the “lunks” (their term for sweaty bros who grunt while they lift weights) typical of traditional gyms, and their recent advertising has continued in that vein. Stick around for their most recent spot, “Pilatatumba,” along with credits for “Thank-o-Matic 5,000,000,” after the jump.


Chief Creative Officer: Steve Red
Executive Creative Director: Steve O’Connell
Creative Director: Ari Garber
Copywriters: Jordan Breindel, Joe Schoppy
Art Director: Alex Moreno
Interactive Art Director: Chris Arasin
Developers: Aaron Grando, Bryan King
Producer: Joe Mosca
Digital Strategy: Uri Weingarten, Catie Borzillo
Social Strategy: Annie Heckenberger, Jonathan Bayless
Account Executive(s): Jamie Thomas, Will Nathanson, Catherine Clair

Set Design/Maker: Steve Thompson

Production Companies: All Ages / BC Productions
Director of Photography: Drew Saracco
Camera Assistant: Paul Hinson
Executive Producer: Ted Passon
Line Producer: Laris Kreslins
Grip: Kelly Croke

Editing House: Red Alert
Editor: Vic Carreno, Bryan McGee

Radio Production: Milkboy Studio
Audio Engineer: Cody Cichowski