RPA Hails Undiscovered Artists with Colorful Skeet Shooting

By Kiran Aditham 


To celebrate its sixth year of collaboration with the Newport Beach Film Festival, Santa Monica-based agency RPA has unveiled this promo for the event, which takes place April 23-30. The theme, as you can see, is “Know New Art,” and the goal of the parties involved is to shine a light on unheralded artists and provide a major platform for them to showcase their talents.

Featuring a lollipop-sucking, gun-toting punk rocker and her weary-yet-willing assistant, RPA’s :90 second clip, directed by identical twin duo the Friese Brothers, uses skeet shooting as a metaphor for bringing non-traditional imagery to life. In this case, a drab, black and white world springs to life with colorful ammo, slow-motion footage, and the dulcet sounds of Portland-based singer-songwriter Ezza Rose.

RPA’s latest Newport Beach entry is a far cry from some of the harsher and quirkier festival promos we’ve seen from them in the past, but it’s nice to see that each year brings with it a completely different theme.

Regarding their “Skeet Art” video, the Friese Brothers say:

“We found ourselves at a shooting range in the desert for a friend’s wedding and began to talk about our strange small-town childhood experience with guns, art and punk rock music. Seemingly unrelated things, we had this idea to re-imagine them inspired by the Festival’s theme of ‘Know New Art’ and meld these elements into a short narrative-what kind of art would a skeet-shooting, punk rock, fine artist make. This was our first time working with RPA, which was a fantastic experience. They gave us all the freedom in the world and brought so many creative ideas to the table. We developed storyboards early on, so the whole production team and crew really saw the vision from the beginning. It was great to all be on the same page.”

Agency: RPA
EVP/CCO: Joe Baratelli
SVP/GCD: Pat Mendelson
VP, CD/AD: Scott McDonald
ACD/CW: Andrea Drever
SVP, Chief Production Officer: Gary Paticoff
VP/Executive Producer: Selena Pizarro
Assistant Producer: Grace Wang

Music Track: “Ophelia”
Written & Performed by Ezza Rose
Courtesy of Angry Mob Music

Production: Biscuit Filmworks
Directors: Freise Brothers
DP: Christian Evans
Managing Director: Shawn Lacy
Executive Producer: Holly Vega
Head of Production: Mercedes Allen Sarria
Producer: Thaddeus Herrick

Editorial Company: Cut + Run
Editor: Lucas Eskin
Managing Director: Michelle Eskin
Executive Producer: Carr Schilling
Head of Production: Amburr Farls

VFX: Jogger
Creative Director: David Parker

Color Services: Company 3
Senior Colorist: Siggy Ferstl
Executive Producer: Rhubie Jovanov
Senior Color Producer: Matt Moran

Title Design & Animation: Laundry!
Creative Director: PJ Richardson
Executive Producer: Michael Bennett
Producer: Kirsten Collabolletta

Audio Post Company: Lime Studios
Mixer: Dave Wagg
Assistant: Adam Primack
Executive Producer: Jessica Locke
Executive Producer: Susie Boyajan

Key Art Print Photography: Karel Polt and Asher Hung

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