RPA Goes Back to Basics for Honda

By Patrick Coffee 

Yesterday we posted on an RPA campaign in which the agency dove into comedic short films for client Honda with the help of funny man Nick Thune.

In today’s offering, RPA does things a bit more traditionally for the same client. Here’s “Music Festival”:

The theme of the spot is “hipsters growing up,” and all the boxes have been checked: Austin, Texas; Portugal. The Man; comfort food; facial hair; throwback fashion.

We like the double twist at the end, though we still wonder whether the guy with the beard would be driving a new Honda.

What is he, an art director?

Creative Credits

Client: American Honda Motor Co., Inc.
Agency: RPA

EVP, CCO: Joe Baratelli
SVP, GCD: Jason Sperling
CD, Copywriter: Sarah May Bates
CD, Art Director: Nik Piscitello
Art Director: Suzie Yeranosyan
Jr. Copywriter: Ramiro Ramirez
Jr. Copywriter – story only: Adam Gothelf
Art Director – story only: Michael Jason Enriquez
SVP, Chief Production Officer: Gary Paticoff
VP, Executive Producer: Isadora Chesler
VP, Director of Business Affairs: Maria Del Homme

SVP, Management Account Director: Brett Bender
VP, Account Director, National/Corporate Advertising: Jeff Moohr
VP, Management Supervisor: Cathy O’Gorman
Account Supervisor: Jacob Gentry
Account Executive: Renee Egizi-Finger
SVP, Group Strategic Planning Director: Christian Cocker

Production Company: Moxie Pictures
Director: Frank Todaro 
Executive Producer: Karol Zeno 
Head of Production: Paula Benson 
Line Producer: Laura Heflin 
DP: Neil Shapiro
Production Supervisor: Valerie Thomas 

Editorial/Finishing: Union Editorial
Editor: Einar
EP: Michael Raimondi 
Senior Producer: Joe Ross 
Assistant Editor: Jedidiah Stuber 

Artist/Band: Portugal. The Man
Track: “Carry Us All”

Telecine: Co3
Artist: Sean Coleman

Mix: Lime Studios
Engineer: Dave Wagg