RPA Appoints 2 New Creative Directors

By Erik Oster 

RPA promoted Krystle Mullin (pictured, right) and Ariel Shukert (pictured, left) to roles as creative directors.

Mullin and Shukert, who previously served in roles as associate creative director, will work on Honda and La-Z-Boy and report to executive vice president, chief creative officer Joe Baratelli.

“The energy that Ariel and Krystle bring to all that they do is inspiring,” Baratelli said in a statement. “They’re the perfect combination of a continued legacy and a fresh perspective, and will continue to deliver stand-out work.”


The appointment follows Mullin and Shukert’s work on the recent 2019 Honda Civic launch campaign, “Fun All Ways” (video below). Last March, they played an instrumental role in organizing the “Cannes Lions: See It Be It LA” event promoting equal gender representation among creative directors in the industry.

Mullin joined RPA in October of 2017, following nearly three years as an associate creative director with FCB/SIX, where she worked on DestinationPride.org for PFLAG Canada (Parents, Families and Friends of Lesbians and Gays). Prior to that she spent seven years with FCB Global as a copywriter, following copywriting stints at doug&partners and BBDO. Mullin was recognized this year as a Next Creative Leader by The One Club.

Shukert is an agency veteran of over 12 years. In addition to the aforementioned 2019 Honda Civic campaign, her previous work on Honda includes RPA’s 2012 “Matthew’s Day Off” Super Bowl spot.