RPA of Santa Monica hired media veteran Gwen Conley as its new vice president/group media director. Conley began the role yesterday, leading business on several accounts and reporting to senior vice president, director of audience strategy Mike Margolin.
Conley arrives at RPA with over 25 years of media planning experience, most recently at Saatchi & Saatchi L.A., where she spent the past two years serving as group media director. During her seven year tenure with Saatchi & Saatchi she also led media planning for Toyota, where she was responsible for all paid media. Before joining Saatchi & Saatchi she spent two years serving as media director with David&Goliath. A University of Florida graduate, Conley has also spent time with agencies including Team One and Campbell-Ewald in a variety of categories including automotive, retail, tech and gaming.
“Gwen will be a huge asset to our media team,” said Margolin. “She will work on growing our media business and will contribute to the talent development and growth of our media group.”