Rosetta CEO Departs Amid More Staffing Changes

By Patrick Coffee 

Last week, Rosetta (which is now part of the Razorfish Global Network) announced the appointment of a new president.

Another major change that accompanied the promotion of Partner/Rosetta West Lead Tammy Soares was the departure of Rosetta CEO Eric Healy. Multiple sources close to the matter confirm that Healy, who joined Rosetta last February before Publicis folded the agency into the larger Razorfish organization, is no longer its chief executive. (He replaced Tom Adamski, currently CEO of Razorfish, in November.)

Prior to joining the Rosetta organization, Healy served as VP/general manager and head of new business at SapientNitro’s Boston headquarters. Previous agency positions include EVP at Aegis/Isobar, SVP/director of interactive at Mullen, VP of strategy at Digitas, and group director at Arnold Worldwide. He also worked client-side in roles at Reebok and the Rockport shoe company.


Rosetta has gone through several changes since the Publicis move last year. After assuming the CEO role, Healy himself wrote an internal memo tracking moves like the departure of CCO Lars Bastholm (now with Google’s The Zoo) and managing partner Jeff Thaler (now managing director at Huge). A further round of cuts in April allegedly included ECD Frank Iqbal.

North American CCO Alex Mahernia, named by some as Bastholm’s successor, also left the agency in May for a job as SVP of creative at business management software company Mindbody. The agency appears to be without both a chief executive and a chief creative officer at the moment.

Rosetta/Razorfish has no comment on Healy or the status of the Rosetta CEO position, so we cannot speculate on whether the agency will seek a replacement or eliminate the role altogether.

At the time of Soares’ promotion, Rosetta said that it “continues to beef up its executive team,” so we expect more announcements to come.