Rokkan Makes West Coast Leadership Changes

By Erik Oster 

Publicis-owned, New York-based full-service agency Rokkan has made some changes to the leadership team in its Los Angeles office in the wake of recent partnerships with REI, Pantone and Eyeconic by VSP. 

Brian Veasey will now lead the office as general manager and new business director. Joining him on the leadership team will be Bill Carlson and Billy Veasey, who are relocating from the New York office to lead creative. 

Brian joins the agency from SK+G, where he has served as director of business development for nearly a year and a half. That followed two and a half years as business development director for Agency Reform. Before that he spent six years as a business development director with Kastner & Partners.

“Rokkan’s ‘partner for brave change’ approach really struck with me,” said Brian. “With a background in business development, I’ve seen a lot of brands play it safe because they’re afraid of change. Rokkan finds the brands that are willing to take risks and partners with them to create work that matters. I wanted to be a part of that journey.”

Bill has been a creative director with Rokkan for just over a year and a half, working with brands including Veuve Clicquot, Tough Mudder, HSUS and Fancy Feast. Prior to joining Rokkan he spent over a year and a half with Grey New York as an associate creative director and copywriter, following two years as a copywriter with Saatchi & Saatchi New York.

Billy, who worked with Bill on the “Daring Pursuits” digital campaign for Cadillac, has also served as a creative director for the agency for just over one and a half years. In that time he’s worked with brands including Veuve Clicquot, Humane Society, Samsung, Tough Mudder, NBC and JetBlue. Before joining Rokkan he briefly served as creative lead at Amazon, following a little over a year as associate creative director with Grey New York. Prior to that he served as a senior integrated art director at Saatchi & Saatchi New York. 

“The momentum we’re seeing in Los Angeles is just the beginning of what we anticipate for Rokkan as we look ahead,” said Rokkan CEO and co-founder John Noe. “We’ve made giant strides to re-imagine what it means to be a digital agency in a digital world, and we’re thrilled to see how an LA version of our NY hub will stretch our potential.”