Rodrigo Garcia Saiz, John Barreiro Form Central Films North

By Erik Oster 

-42Award-winning director Rodrigo Garcia Saiz and veteran producer John Barreiro have teamed up to form commercial production company Central Films North, a Los-Angeles based expansion of Garcia Saiz’s Mexico production company Central Films.

Garcia Saiz has become one of the world’s leading Spanish language commercial directors while crafting over 500 commercials internationally and working on award-winning campaigns for such brands as Sprite, Toyota, Skittles, Burger King and Jack in the Box. Barreiro, meanwhile, has nearly 25 years of production experience and has worked with with nearly every top Hispanic agency, including Dieste, Lopez Negrete, Latinworks, Global Hue, Bravo Group, Wing and Alma DDB, as well as a seven year stint as executive producer at Boxer Films. He has worked on award-winning campaigns for such brands as Coca-Cola, Nike, Budweiser, AT&T, Powerade, Kraft, Mercedes Benz and P&G.

Central Films North will focus on Hispanic and multicultural advertising in the US. The venture came about after years of collaboration between Saiz and Barreiro at Boxer Films. Central Films North’s roster will also include director Cali Ameglio. Some of the first work from Rodrigo out of Central Films North includes a new spot for Expedia. “Rodrigo has an undeniable talent for storytelling and continues to transcend cultures through his work. We have been collaborating in the Hispanic market for many years, and I look forward to delivering his talent with a new sense of vitality and energy,” said Barreiro.


“I’m looking forward to the opportunity to bring the work we’ve been doing at Central Films to the U.S. Hispanic market and continuing to partner with John to make great work,” added Garcia Saiz.

While Garcia Saiz will be represented by Central Films North for the U.S. Hispanic market, he will continue to be represented by O Positive for U.S. general market work.