Jaguar today announced it has awarded its global digital business to Euro RSCG Worldwide. The global account will be run from the flagship New York under the leadership of Executive Creative Directors Alicia Johnson and Hal Wolverton. Euro beat out Global Beach and Haymarket Media Group, both based in the UK.
The press release touts this as the “second major integrated win, following LendingTree, for Euro RSCG Worldwide since its commitment to put digital at the core of its global strategy.”
Blah, blah, blah. That LendingTree. Lets see how you guys are fairing in a year or so. Get back to us, yeah? EuroRSCG beat out Mullen to snag the mortgage company’s account. LendingTree is one of the largest Internet advertisers; it spent $226 million in domestic measure media on LendingTree.com between January and September of 2007.