You may have noticed there’s been a good bit of agency personnel news in recent weeks. As our team has not yet been replaced by advertising journalism AI, we can only keep up with so much. We’ve rounded up a few of the stories we’ve yet to get to below.
Los Angeles creative agency Battery hired 72andSunny veteran Danielle Tarris to lead its growing production department.
Tarris previously held roles as executive film producer for 72andSunny Los Angeles and head of production for 72andSunny Amsterdam, where she launched and led the office’s editorial and film studio, overseeing production projects for clients including Google, O’Neil and Smirnoff. Also a veteran of TBWA/Chiat/Day, over the course of her career Tarris had worked on production projects for such clients as Activision, KSwiss, Nike, Samsung, Starbucks Target and Tillamook.
In the newly-created head of production role, Tarris will report directly to Battery founder and CEO Philip Khosid.
“Danielle is simply excellent. She has been the nerve center of some of the most important work of our time,” Khosid said in a statementt. “She arrives at the perfect moment as Battery continues winning new business and launching campaigns for a wide range of consumer brands. Danielle is not only a proven leader but she is a fierce advocate for diversity and inclusion and we are thrilled to have her join the executive leadership team at Battery.”
New York brand experience agency MKG, which is part of the Acceleration Community of Companies (ACC), made a pair of executive leadership promotions, naming a new president and CCO.
Christine Capone will now serve as MKG president and Lauren Austin was elevated to the role of CCO.
As president, Capone will be responsible for leading the overall growth and direction of the agency in partnership with Austin. Capone will also be tasked with setting strategy for client development and new business priorities, as well as overseeing the agency operations, financial health, and the development of agency talent. She formerly served as managing director.
Austin, who formerly served as executive creative directior, will be tasked with leading leading the creative vision of the agency and client work while also assuming responsibility for the agency’s design and integrated production teams.
“Christine and Lauren are exceptional leaders and there has never been a greater need for meaningful, consistent brand action,” AAC COO Patrick Lafferty said in a statement. “Brands can, and must, demonstrate their beliefs, and MKG can help them translate ‘talk’ to ‘action’ authentically and with measurable results.”