Revolving Door Roster Updates: AMV BBDO, Baldwin&, MassiveMusic & More

By Kaila Mathis 

This week is finishing up with exciting new hires and promotions at the top agencies around the world. Let’s see who migrated where in today’s roster updates.


Airship’s board of directors welcomed Cindy Davis as its newest member. Davis is an industry veteran, with decades of experience driving customer relationships through digital-first strategies, serving brands like Bed Bath & Beyond, The Walt Disney Company and Walmart.


Alloy Digital

Kaitlin Connors joined Alloy Digital as its new group account director. With experience in experiential and creative account management, Connors will focus primarily on client Southeast Toyota.


Anneliese St-Amour was appointed managing partner at AMV BBDO. Coming from her previous 10-year stint at Ogilvy, St-Amour will lead the Bacardi and Rexona accounts.

Apollo Partners

Apollo Partners just named its first managing director, Alison Mayes. Mayes has over 15 years of experience with agencies like GroupM and WPP, as well as clients like P&G, Pepsi, Squarespace and Google. In this role, Mayes will lead current client experiences, while developing new ones as well.


Andrew Hine joined Babylon as its vice president of the Europe, Middle East and Africa (EMEA) and Asia go-to-market team. In this role, Hine will lead Babylon’s sales efforts in Asia and EMEA—and oversee the execution of its overseas expansion.


Baldwin& is growing its team with six new hires. Ivana Spurlock joined as social media specialist, Taylor Moser as junior art director, Leah Keiter as senior copywriter, Tim Mislock as project manager, Roxanne Lunday as account director and Ian Wenstrand as studio artist.


Cassandra by Big Villages appointed industry veteran Claire Richland to its leadership team as manager, Cassandra Report. Richland will lead research development on topic ideas, analyzing data and research trends among young consumers as the agency drives efforts towards younger, Gen-Z audiences.

Common Good

Common Good welcomed Michelle Zimmerman as its new vice president, client strategy. In this role, Zimmerman will oversee the entire client leadership department— and work to develop new business.


Crossmedia appointed Dr. Ramendra Singh as its new chief performance media officer. With over two decades of leadership experience at Fortune 500 firms, Dr. Singh will lead the agency’s performance media and analytics functions.

Falls & Co.

Tom Bernot was named the new president and chief operating officer at Falls & Co. With over 25 years of experience in corporate, consulting and agency organizations, Bernot brings with him a deep understanding of how marketing and technology can enhance customer experiences—and drive innovation and revenue.

FCB New Zealand

Lesia Wall and Peter Vegas were both promoted to co-chief creative officers at FCB New Zealand. Through this partnership, the two will deepen creative leadership across the agency’s client portfolio, including companies like Mitre 10, Foodstuffs and Air New Zealand.


Award-winning VFX talent Kyle Cody joined Harbor as its newest creative director. Cody has worked with directors like Peter Thwaites and Nicolai Fuglsig, as well as brands like Samsung, Nissan, Ford and Coca-Cola.


Hogarth Worldwide hired Lara Horowitz as the creative director of North America. Horowitz has over 17 years of experience working with brands like Nike, Google and Target—and will use her expertise to drive innovation and creativity across fashion, beauty and technology, while also leading the growth of the creative department in the U.S.


Jellyfish hired Gabriela Lungu as its new vice president, creative. In this role, Lungu will work to shape the creative output to the company’s top clients across several markets.


Loyalkaspar welcomed Sarah A. Cohen as its new associate creative director. Coming from previous roles at Sibling Rivalry, Trollback+Company and The New York Times, Cohen will lead design and strategy, developing brand systems and narratives to help brands and audiences better connect.


MassiveMusic grew its team with a few new creative hires and promotions in response to continued demand from brands and agencies. Eric David Johnson joins as executive creative director and Shez Mehra as head of partnerships. Johanna Cranitch was promoted to creative director.


Novus welcomed two new senior leaders to its team. Paul DeJarnatt joined as vice president, digital, from his 18-year stint at Publicis. Chris Aubin joined as vice president, ICS, from his 18-year stint at Starcom Worldwide.

Publicis Poke

Publicis Poke welcomed a wave of new creative senior hires to supercharge its creative lineup. New hires include Valentina AmentaChris Bruney, senior team Marion Cohen  and Kevin Travis and duo Thiago Jacon and Conor Barry.


Brand innovation consultancy Redscout announced a few new promotions. Charlotte Hellichius was promoted to senior director, Zaira Vellejo to senior strategist, Lucie Hajian to senior client services manager and Kendal Burkins to strategist.

Rinck Advertising

Kevin Mitchell was appointed as senior account manager at Rinck Advertising. In this role, he’ll work primarily with clients Dunkin’ Maine and Dunkin’ Vermont to boost their public relations efforts and in-person promotional events.


Globally-focused b-to-b marketing agency Schermer announced a new executive leadership team with five appointments. Drew Shaman serves as vice president, strategy and services, Matt Mudra as vice president, planning and performance, Brandon Winckler as vice president, creative and content, Jennifer Alstead as senior vice president, agency operations and Karen Schultz as vice president, finance and operations

ShowHeroes Group

Amelia Parsons joined ShowHeroes Group as its new U.K. head of supply. Previously the head of publishing at Collective and Azerion U.K., Parsons will use her knowledge of creative, tech and commercial knowledge to grow ShowHeroes’ U.K. publisher network and increase strategic partnerships.

Slash Auto

Experienced automotive marketers Anne McGraw and Taylor Cantwell joined Slash Auto as executive brand directors. The two will lead client development and relationships as well as operational strategy and program management.

Special Group

Special Group is bolstering its team with two new senior hires. Emily Harlock joined as partner and chief strategy officer and Jack Dunn joined as creative director.


Nikkie Peddie joined ThinkingBox as its new managing director, aiming to further the growth and development of the agency’s Los Angeles team. Peddie brings expertise in client relationship development and management—and will work to grow the agency’s team, clients and culture.


James Evans was appointed the chief privacy officer role at TripleLift. Evans will lead execution on the omnichannel SSP’s business and commercial privacy strategy—and work with the legal team to support the company’s go-to-market product and commercial initiatives.


Meg Asaro was hired as Vault49’s new head of strategy. Coming from running her own strategy consultancy, Asaro will work across the New York and London studios with clients like Diageo, PepsiCo and Colgate-Palmolive.

What’s Possible Group

What’s Possible Group promoted Annalisa Gribble to managing partner of the people team, from her previous role as head of people. Gribble will put diversity, inclusion and equality at the heart of the company’s talent retention and recruitment strategy, working closely with partner organizations like Creative Equals, Creative Mentor Network, Brixton Finishing School, On-Hand and BeyondAutism.

Woo Agency

Kristen Knape has been named executive director of strategy at the Woo Agency, a woman-owned advertising agency based in Los Angeles. Knape, who brings experience in purpose-led strategy, joins Woo after following a decade at David&Goliath where she worked with clients including Frito-Lay, PepsiCo, California Lottery, Chicken of the Sea, Vizio and The San Diego Zoo.