Agencies aren’t slowing down in the end-of-year season. Instead, the world’s top players are pursuing new opportunities for reinvention and expansion across new industries and verticals.
Big Village is partnering with Forsta Visualizations to enhance its deliverable capabilities on Caravan survey data. New capabilities resulting from the partnership include native PowerPoint explorable dashboards and statistical significance testing in dashboards.
Marketing agency Brandon was named by the National Association for Business Resources (NABR) as one of the best and brightest companies to work for in Charlotte, N.C. The winners were determined by an independent research firm using qualification categories like compensation, benefits and engagement and retention.
Doremus+Co, the nation’s oldest B2B agency, unveiled a modern brand refresh. The rebrand includes a new visual identity and web redesign, signifying its commitment to partnership and collaboration.
NVE Experience Agency
NVE Experience Agency was tapped by FX to create an exclusive shop on Bleecker Street in NYC’s West Village, celebrating the 11th installment of American Horror Story. The shop is open for a limited time and provides fans with a safe setting to immerse themselves in the world of AHS.
Rosie Labs opened up a new office in Paris this week. The location serves as Rosie Labs’ European hub, supporting its growth in the Web3 space.
The Specialist Works
Pet food brand Lily’s Kitchen chose independent media agency The Specialist Works to lead an OOH campaign. The campaign is focused on driving awareness to the “power of proper food” to pet parents, and includes activations on OOH, radio, podcasts and social media.
Uncle Toad’s Media Group
Production company Uncle Toad’s Media Group was selected as the official live broadcast production partner for Vans Pipe Masters, a renowned surfing event. Uncle Toad’s has previously worked with other major action sports competitions, including the Vans Triple Crown of Surfing, the Natural Selection Tour, Volcom Fiji Pro and Warped Tour.
Valtech acquired Union with a goal of expanding its end-to-end customer experiences for enterprise clients. This acquisition speaks to the agency’s larger goal of joining creativity and data to deliver meaningful results to customers.
WPP launched a new campus in Toronto, which includes over 2,000 creative employees across multiple WPP agencies. The 250,000 square foot campus was designed by BDG Architecture and Design, and brings together portfolio companies including GroupM, Ogilvy, Wunderman Thompson, Hill+Knowlton Strategies, Grey, TAXI, Hogarth Worldwide and Landor & Fitch.