October is kicking off with more exciting news from agencies around the world. This week, leading firms have expanded their offerings, made strategic acquisitions and reintroduced themselves to the market with rebrands.
Axiom Consulting Partners, now Lotis Blue Consulting, appointed 50,000feet to develop its new firm name and an accompanying brand identity, complete with a newly designed and developed website. Complementing the new name, 50,000feet created a corporate visual identity system with a modern and evocative logomark, palette, typography, photographic style and custom artwork to differentiate the firm from competitors.
Hill+Knowlton Strategies was chosen as the U.S. public relations agency of record for Glanbia Performance Nutrition. H+K will lead all strategic communications for the brand’s portfolio companies, as well as its thought leadership activations in the U.S. market.
Agency iProspect was chosen as the offline media agency of record for BMW in Europe. The agency will now handle offline media for 24 markets in EMEA, including U.K., Spain, Italy, France, Sweden, Poland and Germany.
Noble Studios was awarded the brand and creative contract from Travel Nevada. Noble Studios will lead all brand strategic as well as marketing campaign creation and distribution in 2023.
One Diverse Industry
One Diverse Industry (ODI) announced its keynote speaker and lineup for the Fall 2022 Conference at Fordham University’s Gabelli School of Business. Neal Arthur, global CEO of Wieden+Kennedy will give the keynote address. Additional speakers include Kathleen Finch, chain and chief content officer at U.S. Networks Group, Dr. Jennifer Turner, executive vice president at TriStar Television and Maria Weaver, president, WMX at Warner Music Group.
Prosek Partners launched a cryptocurrency and Web3 communications and marketing offering. With a strong history of working with clients in the crypto and blockchain ecosystem, the company developed the service with a goal to bridge the gap between traditional finance and decentralized finance.
Residence, a multidisciplinary network of companies with the shared vision of creating a thriving ecosystem to empower the creative community at large by nurturing rising talent, encouraging egoless creativity and fostering community among its members, has officially launched. Founded and led by the team that has grown creative services company Buck to 600 employees across four offices, Residence consists of VTProDesign, Giant Ant, and the HudsonBec group, which itself comprises four companies.
WPP acquired leading brand design agency Passport. The acquisition will offer WPP access to Passport’s extensive brand identity, design expertise and insights, as well as a broad range of market penetrations spanning Australia, Asia and North America.
Wunderman Thompson is expanding its sports and entertainment agency with a new music partnership offering. This service enables clients to partners with the world’s top music providers. The offering engages Prism Music, which will combine its deep music industry knowledge with Wunderman Thompson’s data to deliver audience insights and brand strategy tailored to the industry and individual client.