Q2 is closing out with a series of new wins for some of the most prominent agencies around the world.
French/West/Vaughan
French/West/Vaughan won two campaign of the year awards for client Wrangler. The two awards were for media relations and event and experiential campaign.
GYK Antler
GYK Antler will retain its eight-year relationship with the New Hampshire Tourism account, now extending through 2025. The two-year contract includes the management of integrated advertising and marketing efforts.
Ingredient
Food marketing agency Ingredient was named the content marketing agency of record for General Mills. The agency will lead General Mills’ overarching content strategy, including site content, channel planning and editorial production, email marketing and deployment and marctech integrations.
Kevani
Kevani was awarded the rights to the largest full-motion digital displays in Maryland. The acquisition includes a duo of billboards that sit across from the iconic CFG Bank Arena in Downtown Baltimore.
Kroger Precision Marketing
Kroger Precision Marketing, the retail media business of Kroger powered by 84.51° is building an in-house advertising platform aiming to power the future of retail media. The new platform will accelerate the ability for retail data to improve shopping experiences and increasing ease for advertisers to activate, measure and optimize campaigns.
Ogury
Ogury has experienced tremendous growth in its offering for U.S. publishers. Ogury attributes the growth to several years of continued innovation to increase revenue for publishes and help them monetize their assets without the use of cookies.
Orchard
Etsy appointed Orchard as its new creative agency. Orchard will work with Etsy to co-create a new holiday campaign that will release this fall in the U.K. and U.S.
Meet the People
Meet the People acquired Saltwater Collective. The latest in a series of recent agency acquisitions, this aims to expand Meet the People’s digital core.
Moore
Moore was named the direct response agency of record for San Diego Zoo Wildlife Alliance. Moore will manage all of direct response programming and integration across channels for the Alliance through a strategic omnichannel approach.
Sage Growth Partners
Sage Growth Partners won multiple awards at the Hermes Creative Awards. These include platinum winner, best TV ad campaign for Gilchrist Hospital Care, platinum winner, best website design for Integrated Home Care Services, gold winner, best overall blog for New Integrated Home Care Services, gold winner, best electronic media/video for New Jersey Brain and Spine and honorable mention, PR campaign/white paper for ProgenyHealth.
Stagwell
Stagwell joined the Fortune 1000 list after reaching $2.7 billion revenue. The agency attributes its recent growth to digital acceleration, global expansion and full-network integrated services.
Tagboard and The Famous Group
Tagboard partnered with The Famous Group to launch a strategic partnership that aims to create the next reality for the audience experience. The native integration between the agencies’ technologies will create groundbreaking experiences for audiences across sports and entertainment.
Tombras
Tombras was named creative and media agency of record for Bellevue University. Tombras will lead all aspects of data strategy, media and creative services, including the development of a new creative platform and campaigns to launch later this year.