While plenty of companies are clocking it in for the holiday season, agencies are remaining strong with tons of new client wins and acquisition announcements this week.
Anything is Possible
Anything is Possible acquired SEO and paid search specialist agency Custard. The acquisition aims to expand Anything is Possible’s capabilities in organic marketing.
Design-led content creation studio Ataboy is set to continue its growth trajectory with a strategic expansion to Boston, Massachusetts. Solidifying its presence in the new city through National Boston, Ataboy will bring a wealth of top directors and creative talent to the bustling area.
Health system marketing services company BPD acquired leading healthcare agency Revive from Interpublic Group. The two companies will now work together to serve the nation’s leading hospital, health system and care delivery brands.
Demonstrate x DDW
LGBTQ+ and minority-owned boutique marketing and communications agency Demonstrate x DDW acquired two new clients as it continues to expand. It will act as agency of record for ping-pong social club Spin, and it will handle communications and influencer relations for the 33rd Annual Palm Beach Cavallino Classic.
Exposure was appointed as global cultural agency of record for Hendrick’s Gin. The agency will work to recruit fresher and younger audiences through multi-channel exposure.
Human acquired Bad People, a creative venture lab in Los Angeles. This partnership brings together the brand storytelling expertise from Human with the cutting edge approach to cultural influence and investment in emerging technologies from Bad People.
Joint was named as the first ever creative agency partner for The Body Coach. It will begin by developing a paid advertising campaign for the company’s brand and app.
Kite Hill PR
Kite Hill PR opened up applications for its Tech for Good programming in January 2024. The program provides a chosen business with pro bono PR services and building blocks for an effective earned PR program.
Known was appointed integrated agency of record for FlyHouse Aviation. As part of a multi-year agreement, Known will deploy strategy, creative and media services to support the consumer launch of the company.
M&C Saatchi was appointed as lead creative agency for Financial Conduct Authority. The agency will lead the development and delivery of its flagship integrated consumer protection campaigns, ScamSmart and InvestSmart.
Manifest was selected as the global public relations agency for Omio. The agency will work to amplify Omio’s presence in both the U.K. and the U.S.
PinPoint Media acquired Nova+, a DTC paid media and creative agency. Nova+ brings an impressive track record of success and clientele, including Nyetimber, OTO Wellbeing, Blank Street, Dry Drinker and Planthood.
Sensis launched transportation marketing practice SensisConnect. This practice aims to use research to create cross-cultural transportation-focused campaigns.
St. Luke’s was named as lead creative agency for home improvement retailer Wickes. The agency will lead creative advertising across TV, VOD and radio for 2024.
TDA Boulder brought on three new clients. It will serve as the first ad agency for DPS Skis, Purely Elizabeth Granola and Oboz Footwear.
Unlock Health launched Unlock ROI Insights. The tool is a purpose-built solutions for healthcare marketers looking to connect campaign and clinical data to demonstrate attributable downstream impact.
Weborama partnered with Adloox to integrate its new attention score across programmatic campaigns. By doing so, Weborama now can enable media agencies and advertisers to activate, optimize and measure their branding and campaigns without third-party cookies or IDs.