Sweater weather is finally here, so grab a pumpkin spice whatever, slip into your Uggs and cozy up to this week’s roundup of agency wins, launches and new products.
360+ PR
360+ PR has been selected by Vermont Creamery for a new public relations effort for the B Corp-certified makers of artisanal cheese and cultured butter. The agency will focus on equal parts education and inspiration, introducing new products and sharing Vermont Creamery’s differentiating points of taste, craftsmanship and sustainability.
Allison
Allison CEO Scott Allison said that the agency will take the next step in climate leadership by signing the Clean Creatives pledge. The announcement comes on the heels of Climate Week NYC.
Bandit
NYC-based editorial company Bandit has opened a 12,500-square-foot facility in the Flatiron district, following a move from their long-standing SoHo location.
Big Communications
Big Communications has promoted Shannon Harris from creative director to executive creative director. She will orchestrate the development and delivery of impactful solutions for Big’s clients, including Jack’s Family Restaurants, DoorDash and FedEx.
Critical Mass
BMW of North America has named Critical Mass its agency of record for national and regional media in the Americas region. For the first time, BMW of North America is consolidating media services for BMW, MINI, and BMW Motorrad in the U.S., Canada and Latin American markets. The five-year contract begins on January 1, 2024.
Dolphin Entertainment
Dolphin Entertainment has acquired Special Projects, a leading agency in talent booking, creative content and event production. With a client roster of world-class brands in the media, entertainment, fashion, and luxury sectors, Special Projects joins PR firms 42West, Shore Fire Media and The Door, influencer marketing agency The Digital Department, and content studio Viewpoint Creative in the Dolphin Entertainment collection of specialty agencies.
Inspira Marketing Group
Inspira Marketing Group was been selected as the agency of record to launch coffee brand illy’s U.S. based Instagram account, and oversee the strategy, execution and management of all social media accounts within the United States.
Laughlin Constable
Laughlin Constable and its new client North Shore Bank have launched the “Bank Your Best Life” campaign for the 100-year old Wisconsin-based bank. The campaign is the first work stemming from the partnership after Laughlin Constable was named the bank’s agency of record following a competitive review.
Ludwig+
Woman-owned agency, Ludwig+ has rebranded a global leader in medical positioning innovations as newly-formed CQ Medical. LUDWIG+ led a complete repositioning of the new brand, including a new name, new brand identity and new campaign.
Mekanism
Creative agency Mekanism won a pitch to become the popular coconut water brand Harmless Harvest’s AOR. Looking to scale, the brand has chosen to work with Mekanism on a larger brand awareness campaign. This will be Harmless Harvest’s first integrated AOR.
Merge
Storytelling technology company Merge has acquired the Adobe Workfront platform partner Zee Jay Digital.
Omnicom Media Group
Uber has awarded the majority of its global media account to Omnicom Media Group (OMG). The scope will cover media strategy, planning and buying for North America, EMEA and LATAM. The four-month pitch launched in June 2023 and included all the major holding groups and the leading independents. The business had been awarded to Mediacom in 2020 prior to its 2023 merger with sister Group M agency Essence.
Partners + Napier
Partners + Napier won silver in the Product/Service Category at the 4A’s 2023 Jay Chiat Awards. The agency was honored for its work with Canadian cannabis brand Ace Valley.
Passage
Passage, a global design agency, has completed a design refresh and enhancements to Avail Medsystems’ remote user interface for its surgical telepresence system. As Avail’s Fractional Design Group, Passage’s refresh project focused on the built-for-the operating room software user experience.
PMG
PMG has acquired Camelot Strategic Marketing & Media, one of the largest independent agency buyers of video, OTT, and CTV, and leaders across business and marketing transformation for more than 40 years. Headquartered in Dallas, Camelot will join PMG, an independent, global marketing and technology company headquartered in Fort Worth.
PR Council
The PR Council’s “Better Together” guidance details best practices to harness the power of inclusive teams. The new PR Council publication identifies specific actions and commitments for clients and agencies to build and nurture inclusive teams.
Shadow
Shadow is now the agency of record for Eyebuydirect, helping further the brand’s mission to reframe the eyewear game through strategic media relations and influencer services.
The Shipyard
The Shipyard has been selected as agency of record for three accounts: The San Diego Zoo, American Freight and the San Francisco Ballet. The wins follow formal reviews for San Diego Zoo and American Freight while San Francisco Ballet was an informal review.
WPP
WPP has launched a strategic, global partnership with Shopify to bring the full value of Shopify’s platform to enterprise clients. This partnership brings the companies together to jointly develop products with shared insights.