As agencies continue to lean into harnessing power in numbers, this week was characterized by partnerships, partnerships and more partnerships. See who’s joining forces this week in the agencies world.
Jay Carter, executive vice president at AbelsonTaylor, was named industry person of the year by Med Ad News. He’ll be honored at the 33rd Annual Manny Awards, an event dedicated to the pharmaceutical marketing industry, in New York City.
Aloysius Butler & Clark
Full-service marketing communications agency Aloysius Butler & Clark acquired Pennsylvania-based independent agency Mangos. The acquisition aims to position AB&C as one of the largest agencies in the region, while expanding offerings in strategic planning, branding and advertising.
Boss Beauties, a global empowerment brand and women-founded NFT collection, raised $4.4 million in seed funding at a $30 million valuation, securing partners including Serena Ventures, Offline Ventures, Female Founders Fund and Wieden+Kennedy. Randi Zuckerberg is joining Boss Beauties’ board of directors on behalf of Offline Ventures.
55-year-old health and happiness agency LXRD has rebranded to Common Good, communicating its focus on uniting people around brands that work towards the betterment of people, communities and the planet.
Dept & 3Q Digital
Dept is joining forces with disruptive growth marketing agency 3Q Digital to deliver best-in-class data and engineering, creative automation and personalization at a global scale. The two will now have 3,000 specialists supporting 65-plus languages and campaign experiences in over 180 markets, managing over $3 billion in digital media spending.
Fidelity launched immersive education metaverse experience, “The Fidelity Stack,” becoming the first brokerage firm to do so. The stack includes Invest Quest, a gamified financial education experience alongside the Fidelity Metaverse ETF.
Forsman & Bodenfors
Creative agency Forsman & Bodenfors New York has been selected by cutting-edge, semi-permanent tattoo brand Inkbox to launch a major brand campaign this summer. Following a competitive pitch, the agency was chosen by Inkbox because of its depth of creative ideas and deep understanding of the brand during the pitch. This launch represents a major step forward in becoming the next Gen Z lifestyle and accessory brand.
BlueTriton (formally Nestlé Waters), a leading national bottled water provider, has named Horizon Media as its media agency of record after a three-month review. Horizon Media will be responsible for developing and executing creative media strategies, planning, buying, data and analytics across all media channels in North America for BlueTriton’s eleven brands.
TransUnion company Neustar and digital-out-of-home video network Captivate LLC partnered to improve Captivate’s capabilities in audience segmentation and targeting. The partnership aims to drive brand advertising recall and consumer engagement.
Network Stagwell acquired Brand New Galaxy with the goal of accelerating connected commerce and digital transformation for global brands. With 600 experts around the world, BNG will work to deliver future-facing solutions driven by digital, data, technology and media expertise.
The Social Standard
Influencer marketing agency The Social Standard partnered with USA Surfing to leverage the organization’s platform and provide surfers the opportunity to grow along with brands that align with their mission.
Northwest agencies Trunk and Big Brand Ideas have merged to create Trunk BBI, a 75-employee agency aiming to “create and activate.” This merger comes after the two agencies collaborated to win gold for social media content strategy and best content strategy, as well as silver for best B2C campaign, at the 2022 European Content Awards.
SeatGeek appointed Wavemaker as its media agency of record. Wavemaker will work to drive brand awareness, brand preference and alignment with events and growth goals through strategy, planning, investment and activation, marketing intelligence and science, video and out of home.
Edgard & Cooper appointed Yonder Media as the lead agency in targeting new markets in the U.K., Spain and Germany. Yonder will work to target younger pet parents, and particularly those who led the pandemic pet ownership boom, with the knowledge that they are driven by product quality, sustainability and ethics.