We’re officially back from the holiday break with our favorite agency news from the past two weeks. Tap in to see the top campaigns, launches, partnerships and acquisitions happening around the world.
Allvision, a Canada-based digital out-of-home media company, is expanding its footprint in the GTA region with three new digital boards. This move strengthens the company’s presence in Ontario, Vancouver and Montreal.
Web3 solutions platform for brands Arianee launched the Arianee Partner Program, which brings together partners and companies from consulting to communication and tech. Wunderman Thompson, a leading innovator in the Web3 space, is the first agency to join the platform.
Clickon launched a new cloud-based platform iQ, serving as an end-to-end production platform to streamline processes and manage rising costs. Clickon iQ allows business to create and deploy content at scale with greater control, transparency and measurability.
Discover Long Island
Discover Long Island was chosen for the global City Nation Place Award for “best use of data” in destination marketing. The tourism organization was chosen for their use of Zartico geo-location data obtained through mobile devises to target a new market in Phoenix, Arizona.
Branding agency General Idea acquired Reference NYC, a technology studio providing dynamic branding, creative direction, spatial communication and motion design. Reference NYC now joins the General Idea Group, a marketing collective reinventing branding through technology and storytelling for brands like Swarovski, Louis Vuitton, Snapchat and Levi’s.
House 337 is launching native social & content, a new service that will offer brands editorially led social campaigns and content partnerships, as well as digital advertising, brand-funded programming and influencer and creator marketing.
Hubble was appointed as the U.K. media agency for Impress, a leading orthodontics brand in Europe. Hubble will manage all TV-based activity for Impress in the U.K.
InQuest Marketing was acquired by Walz Tetrick, a Kansas City-based advertising agency. The acquisition aims to enhance Walz Tetrick’s service offerings with an expanded data analytics team, direct/email marketing capabilities and web development.
Jack Morton launched a new practice, Jack 39, created specifically for sponsorship consulting. The firm will be led by Pat Heffernan and Ashley Brantman, and will work to connect brands to properties and talent that are the best fit to drive business.
Creative production partner Tool and Les Filles du 9 Novembre joined forces to create a new partnership, Tool France. Tool France will focus on AR, game engine development, metahuman creation, immersive environments, 3D design and animation.
Public relations management platform Propel launched PRM3TM, a new PR management, monitoring and measurement platform. The offering includes email plugins for pitching and dashboards that helps brands analyze ROI from PR.
SCS partnered with Borla Exhaust to support the launch of its new EV exhaust sound system. The campaign brought in rally driver Ken Block to promote the product.
Solve(d), an IPG health growth accelerator agency, launched its data-driven marketing offering in Europe. Solve(d) will provide clients with end-to-end omnichannel capabilities across the healthcare industry.
Talon is launching a rebrand with the goal of continuing to expand globally and being the global out of home media agency of choice. Talon works with brands including Diageo, BBC and McDonald’s, as well as agencies like Omnicom, Havas and Stagwell.
Data-first digital asset management company Denovos raised a $10 million Series B investment, led by S4Capital pls, Stanhope Capital Group and BDMI. The raise comes after a rapid stage of growth, including clients like Amazon, Glossier, Marvel and Twitch.
The Social Bar
Tulsa-based agency The Social Bar was chosen as the social media agency of record for CLLCTVE, the portfolio platform connecting creators and brands for paid opportunities. The Social Bar will lead all content strategy, planning, creation and distribution across social media platforms for CLLCTVE.
The Consumer Behavior Lab
The Consumer Behavior Lab launched its new podcast series, Behavior Science for Brands. The podcast is the company’s latest activation in its goal to demonstrate the value of applying behavioral science in brand marketing.
The Integer Group
The Integer Group was selected as The Lagunitas Brewing Company’s first creative agency of record. The Integer Group will provide a comprehensive approach to campaigns across media, creative, ecommerce and customer marketing.
Viral Nation is launching its AI-powered SaaS platform VN Secure, built for social media screening and real time monitoring. Businesses can use VNSecure to manage the new era of social media reputation risk. VN Secure helps brands vet influencers by using the platform to quickly view an influencer’s engagement on social media and determine whether or not to work with them.
WPP India Foundation
WPP India Foundation was chosen as the CSR Foundation of the Year. The win was based on a two-round evaluation process of a host of metrics, including the foundation’s impact numbers, sustainability, innovation and implementation methods.