True to the nature of the industry that never sleeps, agencies are coming in hot again this week with new acquisitions, partnerships and campaign launches. Let’s dive in to the top moves of the week.
62Above
62Above launched its first campaign for Visit Carmel-by-the-Sea, encouraging viewers to explore the city through the lenses of landscape exploration and love stories. The campaign includes digital and social media ads targeting upscale consumers throughout California.
Buffalo Agency
Buffalo Agency was named Omni Hotels & Resorts’ golf public agency of record. Buffalo’s extensive knowledge of the golf industry will empower it to build a clearer identity for Omni across 25 golf courses at 11 resorts.
CDR Fundraising Group
CDR Fundraising Group was chosen as Dana-Farber Cancer Institute’s agency of record. CDR will lead the institute’s strategy for transformative donor marketing, including marketing strategy, copywriting, creative design and analytics and reporting.
CMI Media Group
CMI Media Group launched a healthcare-focused Inclusive Media Center of Excellence, designed to drive investment in underserved audiences, support their healthcare journeys and extend equitable coverage.
Electric Marketing
Drinks, which prides itself on being a technology company that enables any business to be an alcohol business, acquired ecommerce digital agency Electriq Marketing. The acquisition empowers Drinks to expand to a full-service offering that helps businesses not only break into ecommerce alcohol, but to scale and grow with customer retention.
Fusion92
Marketing innovation company Fusion92 acquired independent marketing agency DP+. The acquisition enables Fusion92 to expand its marketing capabilities, technology and expertise.
Harmelin Media
Regions Bank selected Harmelin Media as its traditional media services agency of record. This continuation of the partnership enables Harmelin Media to manage and launch activations across Regions Bank’s traditional channels, reaching consumers in the Southeast, the Midwest and Texas.
Idea Peddler
Idea Peddler acquired Nimaroh Creative House, a branding and design production firm that will allow the agency to expand its offerings in media planning, buying, public relations and social media.
JDA Worldwide
Public relations and strategic communications firm The Kairos Company was acquired by marketing agency JDA Worldwide, under parent company Prolific. The acquisition comes after seven years of success that have led The Kairos Company to become a leading boutique public relations and communications consultancy.
Labelium
Ecommerce performance agency Labelium launched Footsprint, an end-to-end digital sustainability change management partner. The division aims to accelerate the decarbonization of the digital industry, enabling companies to increase sustainability efforts digitally and reduce their carbon footprints.
Sköna
Sköna, an independent creative agency that specializes in B2B technology marketing in the U.S. and Europe, was hired by SaaS planning company Stratsys and Peafowl Solar Power to support in brand building and marketing execution.
Wreel Collective
Wreel Collective was appointed Oceantee Golf’s brand and digital creative agency. The sustainability-focused golf brand will work with Wreel Collective to evolve the brand, conveying its message to new markets and driving growth.