The first agency moves recap of the month is focused on new selections for agencies of record, the launch of revolutionary industry technology—and impressive revenue reports and projections.
Fort Worth-based independent agency Agency Habitat was recognized with several major international awards just a year after opening its workspace and studio. These include seven international Telly and Webby awards, while the agency is also being considered for medical media and marketing small agency of the year and Ad Age’s best places to work 2023.
Sextro Vodka chose independent marketing and advertising agency BooneOakley as its first agency of record. The agency will work to launch the brand in Iowa, Nebraska, Nevada, North Carolina and Washington D.C., as well as online via ecommerce.
Duncan Channon was named the social and digital agency of record for Tattooed Chef, a plant-based brand. The agency will work to grow the brand by leading strategy and creative for digital and social, as well as influencer marketing and experiential activations.
Delray Beach-based realty company MV Realty chose Feintuch Communications as its public relations agency of record. The agency was chosen based on its industry experience with MRI Software, Empire State Realty Trust and coUrbanize.
Le Gruyère AOP consortium selected Junapr as its U.S. public relations agency of record. Chosen for its extensive industry experience, the agency will lead all U.S.-focused strategic communications, media relations and strategic partnerships.
Public relations management company Propel launched PitchBoosterTM, an AI tool that optimizes email pitches’ send time for individual journalists—based on the day and time that they are most likely to open and respond to them.
Real Chemistry announced it has achieved global revenue over $270 million, a 21% growth over the same time in 2021. Looking forward, it is projecting over 20% organic growth in 2022 as it continues to grow its health tech data and AI portfolio.
Shine Talent Group
Shine Talent Group, a North American influencer relations and talent management agency, has announced the opening of a London office, as the agency continues to grow globally. Shine will be hiring two talent managers in that office to begin with—and plans to expand the team from there. The agency currently has offices in Los Angeles and Toronto.
Independent global creative agency Togetherwith was chosen by DirecTV to develop “Qatarsis,” a fully integrated campaign for the world cup. Togetherwith will lead activations, contacts, virals and promotions to amplify the campaigns slogan, “I lived the Qatarsis of the World Cup only on DirecTV and DirecTVGo.”