With Q2 in full swing, we’re seeing big moves by agencies around the world. Check out our favorite rebrands, partnerships, acquisitions and accolades from this week.
280blue announced it is rebranding as Outside Labs, reflecting its refined vision and focus on agency relationships with clients and employees. Following the recent accelerated growth in its workforce and offerings, the agency believes the rebrand communicates its vision to give clients an outside perspective and visualizes its team’s passion for being outside.
Montreal-based digital agency BAM Strategy partnered with Adelaide as its exclusive attention measurement partner. The partnership works toward BAM’s commitment to driving valuable impact for clients by increasing insights into media quality across channels.
Blue Sky Strategy
The senior members of Blue Sky Strategy helped in the successful 2020 Biden presidential campaign—and now the agency has officially launched with the goal of helping candidates, causes and companies win. The team plans to build upon learnings from 2020 to bring a modernized approach to advertising.
Bounteous announced its India-based global delivery arm as a result of its full integration of Lister Digital. The rebrand completes Bounteous’ acquisition of Lister Digital, which was previously the lead owner of its office in Chennai, India.
Comprise was named in Denver Business Journal’s 2022 best places to work. The recognition follows two other recent honors, including Business Intelligence Group’s PR agency of the year and PR Daily’s top technology campaign.
Horizon Media launched eMbrace, a poly-cultural software and data solutions platform powered by Nielsen, with the goal of bringing cultural equity to communications and media planning. The platform recalibrated population-based, survey/panel outputs for a more equitable focus on Asian, Black and Hispanic insights, aiming to develop more inclusive marketing and advertising practices.
Media Bridge Advertising
The Minnesota Twins named Media Bridge Advertising as its agency of record. The agency will lead media-buying strategy, planning and execution for all television, radio and out-of-home advertising for this year’s baseball season.
Mischief @ No Fixed Address
Mischief @ No Fixed Address’s campaign for Eos, “Bless Your F*ing Cooch,” won the Super Reggie at the 2022 Ana Reggie Awards competition. The campaign was inspired by TikTok influencer Carly Joy’s tutorial on shaving private parts without razor burn, a video that was used as a springboard for its $500,000 campaign. The campaign garnered 700 million impressions, a 450% increase in website visits, doubled growth in its shave cream category and the spot as Target’s top shave brand, before selling out in stores across America.
Omnicom Media Group
Omnicom Media Group integrated LG Smart-TV data and media into its client offerings through its operating system Omni. It aims to enable teams across Omnicom Media Group’s company to activate advanced targeting segments across over 20 million smart TV households in the U.S.
Community-driven business information and insights platform Owler launched Owler Max, a sales intelligence platform that allows sales professionals to expedite productivity through actionable insights on target accounts. The platform features data from over 15 million verified global company profiles.
Tampa Bay Times awarded PostcardMania as a top 101 Tampa Bay workplace for the 10th year in a row. The win comes after the company’s 12% increase in employee retention between 2019 and 2021.
Publicist, a platform for agencies and brands to hire premium talent, is offering free headshots for members of the Publicist network and broader advertising community. The event will be held at a location in Union Square in New York on Tuesday, April 19 from 10:30 a.m. until 4:00 p.m. To RSVP and get event information, email firstname.lastname@example.org.
Stagwell launched a new global office in Brazil, offering localized services for accelerated growth. The office is led by president Vinicius Reis, alongside CCO and partner CPB Brazil Andre Kassu and CCO and partner CPB Brazil Marcos Medeiros.
Hybrid brand strategy and design agency VSA Partners acquired RoundTwo Digital consultancy, welcoming the company as part of advertising group Meet the People. The acquisition aims to improve portfolio offerings across ecommerce channels, media, analytics and customer journey and experience strategies.