We’re closing out the month with some exciting summer wins for agencies everything.
72andSunny, Current Global and Thrive
Pvolve named three agency partners to support its key marketing efforts. 72andSunny will lead creative and content production, Current Global will lead corporate and consumer PR strategy and Thrive will lead performance marketing.
A—B acquired research firm Avalanche Insights. The acquisition aims to expand the agency’s capabilities in helping brands, leaders and progressive causes build deeper connections with diverse audiences.
Allied Global Marketing
Allied Global Marketing was chosen as Los Angeles Tourism’s agency of record for global paid media planning and buying. The agency was chosen for its global reach and AI-driven technology, and will work to redefine the organization’s tourism efforts.
ARC just celebrated its 15th anniversary. Led by founder Dana Astrow, the recruiting company matching candidates with suitable positions and companies.
Baldwin& was chosen as the creative and media agency of record for Opener. The agency will work across marketing channels to showcase the company’s unique technology and make it more accessible to the public.
Three Brownstein Group agencies—Brownstein, Red Thread PR and Nucleus Digital—has added several new food and beverage clients to their rosters: Federal Donuts, Onvo and BKON.
Channel V Media
Channel V Media launched a dedicated climate technology division. The communications strategy and PR firm’s new division is dedicating to serving clients in this rapidly growing space.
Chemistry was named as Focus Brands’ first organic social content agency of record. The agency will support the company’s seven brands, including Auntie Anne’s, Carvel, Cinnabon and Jamba.
Curious Plot chose American Farmland Trust as its seed to succeed recipient. This includes $75,000 of in-kind marketing services to enable the organization to continuing advocating for farmers, regenerative agricultural practices and policies and resilient agricultural communities.
Havas Media Network and Noise Digital
Havas Media Network and Noise Digital were chosen as media partner for Destination Vancouver. The partnership will kick off with media planning for the organization’s U.K. and Australia winter travel campaigns.
Here Be Dragons
After an extensive and competitive review of agencies, famed comedy club The Improv has selected independent creative agency Here Be Dragons to create its first brand campaign in its 60-year history. The Dragons team was selected to lead campaign strategy and creative efforts with the goal of increasing brand awareness and broadening the appeal of the top comedy club chain.
Jackson Spalding released a new brand identity after 28 years in business. The rebrand included a new logo, color palette and website.
Journey Further was chosen by St. Moriz to lead its Made of More proposition across multiple territories. The agency will drive growth through creative campaign development, influencer marketing and paid social.
Kafka Media Group
Kafka Media Group is partnering with Tampa Bay Business Journal to produce video content for its events. KMG will be responsible for capturing and presenting honoree interviews about their keys to success.
North recently formed two new partnerships with clients Ledlenser and Pasta Rummo. It will lead brand strategy and creative for Ledlenser and channel strategy, media planning, buying and performance marketing for Pasta Rummo.
Valtech partnered with Mars Snacking to create what they call the world’s most comprehensive of composable commerce in play in multi-brand enterprises going D2C. By doing so, Mars accelerated speed to marketing and revenue by 20% for its leading D2C proposition.
On Hold Marketing & Communications
On Hold Marketing & Communications is continuing to grow its global partnership with Marriott Hotels and Resorts with two new recent signings. Courtyard High Point and Santa Clara Marriott both signed on for brand-approved on hold messaging with local customization.
Ogilvy was honored as the most awarded agency at the influencer marketing awards for the fifth consecutive year. The awards included 10 gold, six silver and seven bronze for campaigns for clients like Dove, Coca-Cola, KFC and MSD.
ScienceMagic was chosen by Rif Care, a hemp period care brand for cross functional marketing support. The agency will lead brand strategy, marketing, PR and community identification to empower global expansion.
Spark was named creative agency of record for Brand USA, the international destination marketing organization for the U.S. Spark will focus on creative development and integrated marketing efforts with research-driven strategy and compelling creative.
January Third is rebranding to This January. The decision for the rebrand came after the January 6 attacks on the U.S. Capitol, which the agency said majorly drew away from its optimistic, fresh-start themed name.
Quigley-Simpson was named media agency of record for Mixbook. The agency will handle all media planning, buying and analytics for the photo books company.
Media intelligence software Wizikey launched Imara, an AI avatar for public relations and communications. The tool will serve as a “chief reports officer” by adding a layer of AI to reporting with video reporting, streamlined stakeholder alignment, impactful PR strategies and the delivery of measurable business results.