It’s the first week of Q3, summer is in full swing and predictably, agencies haven’t slowed down a bit. Dive in to get the quick clips on new programs, partnerships and acquisitions.
Automated brand interactions company Ada launched a new office in Israel, focused on providing a machine learning center to inspire innovation and experimentation at the company. Mike Gozzo will join as Ada’s chief product office in Israel.
Adam&eve / DDB
Adam&eve NYC and DDB San Francisco have won a pitch for the global launch of NBA 2K23, the latest version of the wildly popular NBA 2K basketball video game. The upcoming campaign will aim to attract new gamers across a number of markets including the U.S., Europe and Asia. The work will include TV, online video, digital, social and experiential.
Allen & Gerritsen
Attagirl, a global film incubator, awarded $35,000 to women and non-binary filmmakers through its second year program. The program is supported by Screen Australia, the British Film Institute and Telefilm Canada and helped to scale seven teams with industry-led workshops.
The BLAC Internship
Brownstein added to its technology space roster with the addition of three new clients. Liberty Bank, Trax and Medical Guardian all signed on for services including advertising, website design, content development and public relations.
Butter Music and Sound
International music company Butter Music and Sound launched a custom sound partnership with TikTok. Butter will join TikTok’s roster of brand advertising partners to scale sound-on strategies for the app with bespoke tracks via in-house composers.
Community running organization, the New York Road Runners, was named the public relations agency of record for Civic. The agency will serve as the lead for media relations and corporate communications, managing national and regional press around new initiatives, as well as strategic partnerships and executive messaging.
B2B tech marketing specialist Fox Agency reported a 30% increase in revenue as compared to mid-year 2021. The updates comes as a progress report in the agency’s five-year plan to reach £15million in revenue, which is currently being supported by a restructured management team and multiple new hires to support rapid growth.
Horizon Media launched Green Thread, its new B2B growth practice, to empower customers to expand revenue through modern, data-driven strategies. Green Thread will connect companies’ sales and marketing activities.
New York Latino Film Festival’s marketing arm, NLYFF, was nominated for a New York Emmy Award. The nomination is for best public service campaign for “Vaccinate NYC,” a bilingual campaign created to increase awareness and inspire action among Latino and African-American communities in New York City in relation to their disproportionate impacts from Covid-19.
Independent marketing firm The Shipyard has been selected as agency of record for T. Marzetti Company, including strategy, creative and national media planning and buying responsibilities. The agency will be responsible for all product lines for Marzetti Dips and Dressings, New York Bakery, Sister Schubert’s and Reames. The business was awarded after an informal review.
Agencies R&CPMK and Mediabrands joined to launch UpstreamPop, an end-to-end technology platform creating best-in-class connections between brands, content creators and media platforms. The partnership combines Mediabrands’ audience intelligence and R&CMK’s relationships with studios, networks, producers, directors and showrunners.
Whereoware acquired user experience consultancy and digital services provider LookThink in order to expand capabilities as a full-service digital experience agency. The acquisition aims to continue the agency’s services in UX, design expertise and support technology platforms.