This week’s roundup includes in-house successes, new agency of record wins, product launches and more from agencies everywhere.
ANA
Citi’s in-house agency, Citi Creative Services, won the In-House Agency of the Year award at the ANA In-House Excellence Awards. The Best in Show award went to a campaign for Aflac called “The Park Bench.”
ANC
ANC was named sports agency of record for Discount Tire. The agency will serve as the exclusive advertising sales representative and strategic planning partner for Discount Tire’s TV visual signage in professional and college team sports.
Dive Billboards
Dive Billboards is partnering with Nextdoor to launch Nextdoor Outdoor in the U.S. and Canada. The program will bring local neighborhood content to life by merging online moments with DOOH.
Green The Bid
Green The Bid launched “The Complete Green Post Production Manual.” The manual is a collaborative and living document that covers sustainable best practice for the entire post process, from DIT to delivery.
Horizon Media
Horizon Media joined Burst Premium Network to announce a first-of-its-kind network focused on community-based DEI storytelling. The network combines the proprietary technology of its UGC platform with a reach of more than 150 broadcast news stations.
Nexxen
Tremor International, and its pillars DSPs Amobee and Tremo Video, SSP Unruly and ad server Spearad, jointly rebranded as Nexxen CTRL. The rebrand represents a unification of the buy- and sell-sides, maximizes the role technology plays at each stage of the advertising journey.
Ogilvy
Ogilvy has been selected by H&R Block as its new creative and brand strategy agency in Canada. Ogilvy will be a strategic partner in support of the company’s long-term growth and transformation strategy. Ogilvy’s team will be comprised of talent in offices spanning Toronto, Montréal and Québec City.
Onclusive
Onclusive partnered with Associated Press to launch a forward planning service for U.S. communications. The service offers unrivalled insights into upcoming media agenda by capturing and verifying news and events up to 12 months ahead of time.
Pentad
AI-powered community and cultural operating system Pentad acquired Codec.ai and Versus. The acquisitions aim to fuse community intelligence with creative and production, ultimately driving brand growth.
Sage Growth Partners
Sage Growth Partners was named top small agency of the year by Ragan’s PR Daily. The award recognized agencies with annual revenues between $5 and $15 million for outstanding PR teams, campaigns and communication efforts.
Smarts
Smarts is investing over $1.25 million in Creator Hub, its new influence and talent offering co-led from its New York office. The hub will work to forge authentic partnerships between brands and content creators globally, leading to co-created content with genuine cultural traction.
Super League
Super League is partnering with Clarks to create PlayPrints World, a suite of immersive influencer activities. The suite comes alongside a YouTube channel spotlighting the adventures of the PlayPrints squad.
Tinuiti Performance
Tinuiti Performance was named performance media agency of record for Joann. The agency will manage Joann’s business analytics, shopping, search, display, paid social, strategic planning and creative.
UTA
UTA unveiled a new office in London. The new location signals the company’s continued expansion in the U.K. and Europe.
Valtech
Valtech launched a commerce accelerator in collaboration with commercetools. Inspired by commerce modeling it created for Mars, it will serve as a composable commerce accelerator for multi-brand companies.