Agency moves may come every Thursday, but agency moves on Leap Year is a once-every-four-years special occasion. Let’s dive in.
Accenture Song
Accenture Song acquired cloud-native experience and data analytics company Mindcurv. The acquisition enables the agency to expand its commerce services for global clients.
Agency Squid
Agency Squid achieved more than 30% growth year over year. Most notably, it partnered with brands like Costa Farms, Atomic Dog Hard Cider and Mighty Pop.
Allison
Allison launched Allison AI, a suite of global AI services and products. The suite offers advisory services, training and custom tools for clients, partners and agency employees.
Backbone
The Aspen Chamber Resort Association is extending its partnership with active lifestyle marketing agency Backbone. The agency will power ACRA’s public relations and communication strategy.
Baldwin&
PBS’s Reel South, a documentary series that spotlights America’s rich and complex Southern history, has partnered with North Carolina-based Baldwin& to oversee creative development and brand positioning for the series’ 10th season. The agency will work with PBS stations in the South to showcase the best of Southern culture, its global impact and fast-growing diversity.
Bermuda
Integrated digital creative, production and technology resource Bermuda launched in the U.S. Its services span content production to experiential executions and activations, extended realities, metaverse executions, meta-human creation, AI infusions and prototyping.
Beyond Collective
Restaurant and grocery brand itsu chose Yonder Media and Above+Beyond to handle its creative and media. The two agencies under The Beyond Collective will supercharge the next phase of growth for the brand.
Digital Kitchen
Digital Kitchen was chosen as the new experience design partner for Newport Mansions. The design studio will work with the company to evolve and modernize its visitor experience with immersive and interactive storytelling.
Elvis
African Originals, a drinks brand, chose elvis as its new global lead creative agency. The agency will develop the brand communications strategy and creative platform for the launch of its Mara Edition gin brand in the U.S., U.K. and Africa.
Fifty-five
Global martech consultancy fifty-five was given the 2023 WorkLife Award for “Most Dedicated to Employee Growth”. The award recognizes the company for its dedication to employee well-being and betterment.
Horizon Sports & Entertainment
HS&E is collaborating with SentinelOne. The agency will manage the cybersecurity company’s Aston Martin Aramco Formula One partnership. In this capacity, HS&E will serve as the designated sponsorship agency of record.
Levelwing
Levelwing acquired creative and production company Maiden Creative. The move strengthens Levelwing’s capabilities across creative strategy, production, storytelling and branded content.
Ogilvy Paris
Ogilvy Paris launched a new way to leverage AI-powered insights for brands. Called brAInjuice, the tool will help companies dig for insights more accurately, quickly and cost-effectively.
Planet Propaganda
Planet Propaganda was chosen by Horizon Fitness to launch a new Studio series treadmill campaign. The campaign will promote the brand’s new Studio series line of treadmills, delivering state-of-the-art innovative technology features.
Shade Group PR
Shade Group PR was chosen as the new PR agency of record for Cumberland Packing Corp. The group will support branding efforts for In the Raw brands, including Sugar in the Raw, Stevia in the Raw, Organic Agave in the Raw, Monk Fruit in the Raw and Organic Honey in the Raw.
Unlimited & Pablo
Following a competitive pitch, the Metropolitan Police Service in London has appointed Unlimited and Pablo to be its agency partner. The pitch process was open to rostered agencies on the Government and public bodies framework. The agency consortium will support the police service in their pledge to deliver “More Trust, Less Crime and High Standards.”