This week is packed with new powerful partnerships, between agencies, brands and organizations leading the way forward for the industry.
Visit Carlsbad named 62Above as its agency of record. 62Above has already completed multiple projects for the organization, including a rebrand and a comprehensive market campaign, named “All Good,” that included a 30-second TV and digital video spot, display banners and social media content.
AEG Presents, the live entertainment division of AEG, entered a disruptive marketing partnership with global sportsbook operator Tipico. The partnership will position Tipico as the presenting partner of the “Best Bet Concert Series” as well as the exclusive sportsbook sponsor of AEG Presents music venues throughout Ohio.
SpeedVision, a new free ad-supported television channel, chose AlterEgo as its agency of record for all brand marketing campaign. AlterEgo will lead the marketing and creative execution of all promotion and branded content for the company.
Big Communications was named the agency of record for Jack’s Family Restaurants. Big will lead strategy, creative, traditional media, public relations and digital content creation.
KFC has named Courage as its new creative agency of record for its Canada market. The independent shop will be responsible for all creative marketing communications following a major review which lasted four months. Courage is charged with navigating KFC’s path to reigniting the power of the brand in Canada.
Healthcare advertising agency CrowdPharm acquired Boom Ideanet, a creative resource for in-house and independent ad agencies powered by a network of creative consumer talent. The acquisition aims to strengthen CrowdPharm’s integrated consumer offering to clients.
Crowley Webb was named the agency of record for AAA Western and Central New York. The client is upstate New York’s largest member organization with over 865,000 AAA members in Buffalo, Rochester and Syracuse practicing in the insurance, financial and automotive industries.
Deutsch LA was chosen as the media agency of record for Opendoor, the ecommerce platform for residential real estate. Deutsch LA will lead media strategy, planning, buying, analytics and audience insights, all with the goal of growing the company’s approach.
Fox Agency reported a 35% revenue increase since last year. The growth is attributed to an increase in demand for services spanning 3D and motion graphics, to public relations, to live, hybrid and in-person events.
Smartphone maker OnePlus chose mSix&Partners as its North America media agency of record. MSix&Partners will lead strategy, planning, investment and data and analytics for the company.
Ogilvy U.K. won 10 golds and the grand prix at the DMA Awards. The awards all come in recognition of campaigns for Vodafone, F1, Relate and the Mayor of London, with the final sweeping in the grand prix.
Sage Growth Partners
Sage Growth Partners was selected by Health Evolution to develop its new website. The newly launched site is designed to make the U.S. health care system more accessible, affordable, effective and equitable.
Within was chosen as the digital agency of record for The North Face. Within will lead media buying and paid creative in partnership with the company’s internal creative team.
WPP acquired Canadian commerce agency Diff, a Montreal-based commerce agency. The acquisition strengthens WPP’s digital commerce capabilities and emphasizes its focus on ever-progressing commerce offers for clients.