We’re back with our hand-picked news clips from the agencies world this week.
360PR+
360PR+ was selected as the public relations agency for three companies at Authority Brands. Those include Monster Tree Service, Mosquito Squad and DoodyCalls.
62Above
62Above was chosen to create a new brand strategy and marketing campaign for Rancho Mirage Tourism. The new campaign will highlight the four main resorts of the destination, popular activity and its key tagline, “Can You Imagine?”
Bspoke
Bspoke was named the international PR agency of record for Starhotels Collezione. The agency will represent each of the brand’s properties’ individual personality, while also blending together the themes of Italian hospitality and Parisian charm.
DanAds
DanAds launched a new partnership with Operative to bring self-service to AOS. DanAds will provide a suite of self-service sales tools to work alongside Operative technology.
French/West/Vaughan
French/West/Vaughan was chosen to launch the Guinness World Records 2024 edition. Launching on September 14 during national literacy month, the new edition works to encourage everyone to pick up a book.
Gale
Gale has been chosen as CRM agency of record for restaurant chain Chili’s Grill & Bar. CRM strategy and execution, as well as a revamp of the My Chili’s Rewards loyalty program are a key focus for new the chain’s new vp of marketing, Steve Kelly, and Gale, which was Adweek’s Breakthrough Media Agency of the Year, will provide its expertise in the space as agency of record.
ICR
Global strategic communications and advisory firm ICR acquired Consilium Strategy Communications. The acquisition aims to provide clients with seamless integrated support for strategic communications and investor engagement across the U.S., Europe and Asia.
Latitude
Latitude designed Fütopia for Adidas, a six-month pop-up destination for fans and locals in downtown Miami. Completed in just three weeks, the pop-up is a 4,500 square foot space that blends the hottest Terrace Culture wear from Adidas with shareable Lionel Messi moments.
Modern Post
Modern Post expanded its studio in NYC with a newly renovated space. The boutique post production company added a new floor and doubled its square footage, while also renovating the space to better accommodate client and employee needs.
Novus
Novus was named brand media agency of record for Valvoline Instant Oil Change. Novus’s tasks will include media planning, buying and analytics for the brand’s corporate and franchise stores.
Plan-Apps
Plan-Apps, SMG’s technology platform, is retiring the Lobster brand and consolidating it into its own. This makes Plan-Apps the U.K.’s main operating system, powering commerce marketing and retail media.
PR Newswire
PR Newswire partnered with AKA Partners. The partnership provides AKA clients with access to PR Newswire’s content services and distribution suite, while also extending the team and capabilities of PR Newswire.
SwellShark
SwellShark was named as the new media agency of record for PBS. Swellshark will work to diversify PBS’s audiences and introduce new ways for them to engage with PBS content on its app and site.
Talon
Independent OOH media company Talon is partnering with Mediaplus North America. The partnership will yield the development and execution of data-driven, creative and measurable OOH campaigns for advertisers.
The Bloc
The Bloc is launching a new consultancy, Bloc Value Builders. Led by svp of market access consulting Carolyn Atchison, it will focus on expanding its footprint in market access.
Wavemaker
Wavemaker launched Transformative Growth Consulting, a business transformation product aiming to serve as a toolkit. It will be utilized by Wavemaker consultants working with clients to diagnose missed growth opportunities.
Wolff Olins
Global branding consultancy Wolff Olins was appointed to overhaul The New York Botanical Garden’s brand as it enters a new era. The rebrand will include all aspects of the garden’s brand, from strategy to identity.