Forrester, we are not. However, we decided to query all you ad folk to find out where the men and women are by department (creative vs. account/production). Here’s the overall stats:
11.3% of responding agencies had a total of 0 to 20 staffers
20.7% of responding agencies had a total of 21 to 40 staffers
13.2% of responding agencies had a total of 41 to 60 staffers
9.4% of responding agencies had a total of 61 to 80 staffers
9.4% of responding agencies had a total of 81 to 100 staffers
35.8% of responding agencies had a total of 101 staffers or more
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Participating agencies include:
Adams Outdoor Advertising, AHSD, ASI Communications, Beam Interactive, Berlin Cameron United, Bond Art And Science, Carmicheal Lynch, CDMIConnect, Chiat Los Angeles, Circle One, CP+B, Deep Focus, Deutsch New York, Doner, Energy BBDO, Enviromedia, Fallon Minneapolis,Grapefruit (Romania), GSDM, Jump, JWT- Team Detroit, Kovel/Fuller, Leagas Delaney, McCann San Francisco, McKinney, Ogilvy New York, Peterson Milla Hooks, Publicis, Publicis Amsterdam, Rocket X (Singapore), Saatchi, Schafer Condon Carter, Screenplay, Sigma, The Buntin Group, TMX Communications, Tribal DDB Chicago, Tribal/DDB
Universal McCann, Walrus, Wexley School For Girls, White + Partners and Zimmerman.
* Also, New York, Unknown, Account Management, Production and some classy ass works at Up Your Butt, so… good luck to him.
* Last note, some folks didn’t right their city or division, but just the agency. So, while Publicis was listed, we’re not sure of what location.
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WOMEN IN THE CREATIVE DEPARTMENT
- 17% had zero women in the creative department
- 56% had 5 to 10 women
- 17% had 11 to 20 women
- 5% had 21 to 30 women
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MEN IN THE CREATIVE DEPARTMENT
- There is no agency without men in their creative department
- 34% had 5 to 10
- 36% had 11 to 20
- 15% had 21 to 30
- 5% had 31 to 40
- 7% had 41 to 50
- 9% had 51 plus
WOMEN IN THE ACCT./PROD. DEPARTMENTS
- There is no agency without women in the acct/prod. departments
- 32% had 5 to 10
- 36% had 11 to 20
- 1% had 21 to 30
- 13% had 31 to 40
- 37% had 41 to 50
- 21% had 51 plus
MEN IN THE ACCT./PROD. DEPARTMENTS
- 9% had zero men in their acct./prod. departments
- 34% had 5 to 10
- 26% had 11 to 20
- 7% had 21 to 30
- 5% had 31 to 40
- 2% had 41 to 50
- 13% had 51 plus
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Here’s specifics on a few of the big guys below. Oh, and big guys… have your PR department send us an email (agencyspy at mediabistro dot com) if you feel like your staffers are dead wrong.
Berlin Cameron (*Exact location unknown)
- 0 women versus 11 to 20 men in the creative department
- 11 to 20 both women and men in the acct./prod. department
- 61 to 80 staffers
Crispin Porter (*Exact location unknown)
- 11 to 20 women versus 31 to 40 in the creative department
- 51 plus women, as well as men in the acct./prod. department
- 101 plus staffers
Deep Focus New York
- 11 to 20 women versus 31 to 40 men in the creative department
- 31 to 40 women versus 11 to 20 men in the acct./prod. department
- 81 to 100 staffers
GSD&M Austin
- 11 to 20 women versus 41 to 50 men in the creative department
- 51 plus women, as well as men in the acct./prod. department
- 101 plus staffers
McCann SF McCann was cool enough to actually do a head count within their office and provide us with exact data.
Anaka Kobzev, Director of Communications, for McCann SF let us know where our data was wrong.
“If we’re talking about the creative department for McCann Erickson San Francisco, we’d fall into the “11 to 20 women” [in the creative department] category. If we expand it to McCann Worldgroup SF (including MRM) we’d fall into the “21 to 30″ category.”
5 to 10 women10 to 20 women work in the creative department versus 41 to 50 men in the creative department.- 51 plus women, as well as men in the acct./prod. departments.
- 101 plus staffers
Wexley School For Girls
- 5 to 10 women, as well as men in the creative departments.
- 5 to 10 women, as well as men in the acct./prod. departments.
- 21 to 40 staffers
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We’d love to shove more data (size vs numbers) down your throats, but we’ll refrain. What is clear is that things are unbalanced, unless you work in the perfect symmetry of The Wexley School For Girls. We applaud many, many agencies for clearly trying to keep it real by having some number of female creatives beneath their banners.
It’s interesting that there isn’t one agency without a male in the creative department and not one agency without a women in the account department. Whoa. Did you see that 9% have zero men in the acct./prod. departments? That caught us off guard for sure.
Does it come down to testosterone levels? Are women just naturally more supportive? Is it cultural – women take on less creative roles? Are we not supported well in art school (“be an illustrator honey. That way someone will want to marry you). Does it come down to the HR manager or the overall workplace environment of advertising?
Double sigh.
There are no easy answers. Honestly, it’s not as bad as we thought. Is it as dismal as you expected?