Remember Those Rubicon People We Mentioned? Yeah, They Just Got $9M From NBC Uni./GE

By Matt Van Hoven 

Sunday night we attended a pre-Advertising Week party hosted by Peer Set and the Rubicon Project. It was under-attended, a point we didn’t mention at the time. But anyone who missed it is probably pissed now because TRP just got $9 million from NBC’s Peacock Equity, which AllThingsD reports is a joint venture between GE and NBC Universal.

PeerSet and Rubicon Celebrate MadMen, Adv. Week, Psychographic Advertising