Redscout Poaches Two Managing Directors from BBH and Sterling Brands

By Erik Oster 

Brand strategy and innovation agency Redscout bolstered its growth with the appointment of two new managing directors: Armando Turco in New York and Colin Chow in San Francisco. The two new appointees will join U.K. managing director Jason Cobbold and report to founder and CEO Jonah Disend, effective May 1st.

Turco joins Redscout from BBH New York, where most recently served as head of talent, North America, beginning in January of 2015. He originally joined BBH back in July of 2007 as a business director working on the AXE account. Four years later he was appointed head of account management, working on BBH’s Sony Playstation account, leading agency efforts on the PS4 launch, and also overseeing client relationships and managing a team of account managers. Before joining BBH he spent time with McCann’s TAG and Bozell, working with clients such as Coca-Cola, Absolut, Johnson & Johnson, Bass Ale and Verizon. He began his career as an advertising coordinator with Toys R’ Us.

Chow joins the agency from Sterling Brands, where he has served as executive vice president, managing director since December of 2011. Prior to that promotion, Chow spent over eight and a half years as senior vice president, strategy for the company. Before joining Sterling Brands, he spent three years with McKinsey & Co. as engagement manager. Over the course of his career, he has worked with clients including Nike, Red Bull, Disney, Facebook, Google, HBO, Microsoft, Taco Bell, Visa, the NBA, MLB and the Museum of Modern Art. 

“Clients are increasingly recognizing innovation as the most powerful form of marketing, creating more demand for Redscout’s expertise in the U.S. and Europe,” said Disend. “With the strong global leadership trifecta of Armando, Colin and Jason in place, we can more effectively lead product and service innovation globally, while building centers of excellence to serve each of our core markets.”