Ingredients: 1 Welsh singer-songwriter with a terrible voice, 1 bicycle, 1 pair “skinny jeans” for aforementioned singer, 1 can Diet Coke, 1 Sammy Davis Jr song, “I’ve got to be me”. (note: to prepare, let Davis’ song marinate for 30-40 years prior to cooking).
Advertising instructions: Utilize relative celebrity of Duffy, sprinkle bicycle and skinny jeans for an additional dash of pop-culture. Apply Davis’ song liberally, fold in Duffy’s voice (Duffy’s was the most potent voice available, which ensures Davis’ tune will be sufficiently dissolved for the purpose of this recipe) before going on to next portion. Mix for 60 seconds, and before you pour the mixture onto YouTube and TV, throw in cliched idea that “Diet Coke”, a product that is sold to millions of people globally, somehow represents individuality.
You know what they say — when celebrities come into ads, it means the creativity has left the building.
More: “Diet Coke Taps That Duffy Chick”