Publicis Wishes You ‘Merry Beeping Christmas from Oral-B’

By Erik Oster 

Publicis London turns to beeped out cursing in its irreverent holiday ad for Oral-B, entitled, “Merry Beeping Christmas from Oral-B.”

The spot opens on a woman stepping on an angel ornament while tip-toeing around the house barefoot carrying presents. She lets out a few bleeped out choice words, and quickly we’re on our way to the next profanity-inducing situation. These scenarios run the gamut from ugly sweaters to cooking accidents and trouble with the lights but each result in an expected torrent of profanity. The ad ends with the tagline “At least you don’t have to worry about your smile,” accompanied by the Oral-B logo. It may be a bit of a stretch, but tying oral care to the holidays isn’t the easiest proposition in the world and the spot is fun and clever enough to fit in with other cheeky holiday ads we’ve seen this year from brands in the UK.



Advertising Agency: Publicis, London, UK
Creative Directors: Noel Sharman, Steve Glenn
Art Director: Ben Smith
Copywriter: Dan Kennard
Strategy: Phillip Bott
Account Director: Troy Parsonson
Agency Producer: Victoria Murphy