Publicis Consolidates International Razorfish, Digitas Ops

By Kiran Aditham 

In an effort to welcome recently acquired Razorfish into its digital network Vivaki, Publicis is consolidating management and support operations in 20 markets outside of the US ranging from Latin America to Europe to Asia-Pacific. As a result, the Vivaki units will share finance and talent management, technology, data services and R&D functions.

While sources familiar with the matter aren’t aware of any layoffs as a result of the integration, several management appointments have taken place. Since it’s quite a handful, we’ll list them in bullet points to make it easier on the eyes.


-Razorfish COO Sydney Hunsdale will become CFO of Vivaki EMEA

-Digitas CFO Joe Tomasulo will oversee finance for the group

-Talent will be managed by current Razorfish head of HR Alicia Shankland.

-Stephan Beringer will oversee brand synergies for both agencies in Europe and the Asia-Pac

-Razorfish Americas President Dave Friedman will spearhead ops in Latin America

-Razorfish CEO Bob Lord was named to Vivaki’s board of directors

-Darin Brown, president of Razorfish Europe, becomes president of global accounts and innovation for Razorfish.

-Lee Sherman, president of Razorfish Asia Pacific, will continue in that job and report to Beringer.

Meanwhile, Clickz adds that the integrated agencies will share regional office space, with India and Germany being among the most likely locations.

Via Media Asia

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