Publicis 133 teamed up with German director Wim Wenders (Wings of Desire; Paris, Texas) to launch a new spot for Persol.
The two-minute spot, entitled “Vai, paparazzo!” pays homage to classic Italian cinema while also deriving inspiration from Francois Truffaut‘s Day for Night. Shot at the famous Cinecitta Studios in Rome, the ad presents a film within a film within a film concerning a love story with a twist, with Wenders also making an appearance as a director. Unsurprisingly, “Vai, paparazzo!” is beautifully shot and visually stylish and while you could argue that Persol isn’t the center of attention, the spot certainly makes the sunglasses look good. It also benefits by a perfectly-tailored soundtrack composed by Laurent Petitgand, who worked with Wenders on Wings of Desire.
Credits:
CREATIVE AGENCY: Publicis 133 (Paris)
TV PRODUCER: Cleo Ferenczi
EXECUTIVE CREATIVE DIRECTOR: Florence Belisson
CREATIVE DIRECTOR: Gabrielle Harend
ART DIRECTOR: Augustin Laffuge
PRODUCTION COMPANY: 2AM
PRODUCTION DESIGNER: Laura Pozzaglio
PRODUCER: Alice Morris
EXECUTIVE PRODUCER: Nick Crabb
DOP: Franz Lustig
DIRECTOR: Wim Wenders
PRODUCTION SERVICE COMPANY: Orlando Films
PRODUCER: Matteo Lando
MUSIC AND SOUND
SOUND DESIGN: Tom Pugh; George Castle (assistant)
COMPOSER: Laurent Petitgand
AUDIO POST PRODUCTION: Grand Central Recording Studios
OFFLINE EDITOR: Bobby Good
POST PRODUCTION / VFX
POST PRODUCTION HOUSE: MPC
COLOURIST: Kai Van