PSA: Diarrhea Not Only Embarrassing, It’s Deadly

By Michael Musco 

In the world’s poorest countries, 4,000 children are killed every day, equaling three a minute, due to the lack of proper toilets, eventually causing diarrheal diseases (sorry to spoil lunch).

In light of this travesty, London-based Kitcatt Nohr Alexander Shaw put out this spot for WaterAid in an attempt to round up funds to build safe pit toilets for these suffering children. Their spots also comes with a very strong tag line. “Dig toilets, not graves.”

More: Water Aid: ‘That’s My Responsibility’