-How do you create a spot for a shooter game without using “real-life” guns? Well, here’s what San Francisco-based agency Heat came up with for PopCap/EA Games’ Plants vs. Zombies Garden Warfare (yes, that’s the real title).
-WPP global digital agency network Possible has appointed SapientNitro alum Mikhail Goldgaber as head of experience in London.
-Staying in London for a moment, indie digital content agency, Adjust Your Set, has hired ex-JWT board planning director Harvey Cossell in the newly created role of planning director.
-Following a multi-agency pitch, Mumbai-based Creativeland Asia has been appointed as agency on retainer for Mercedes-Benz India’s complete digital creative and media mandate.
-Surprise, surprise, The Tonight Show Starring Jimmy Fallon, which kicks off tonight, will launch with a sponsorship/ad deal with GE, former parent company of Fallon’s home, NBCUniversal. link
FYI, we’re technically off today for the holiday but will resume our regularly scheduled programming tomorrow.