Preacher took over for TBWA/Chiat/Day Los Angeles, as agency of record for Crate and Barrel last year, debuting its first work for the brand with a 60-second holiday spot entitled “Front Door” last November.
In its latest effort for Crate and Barrel, entitled “Welcome Love In,” the Austin-based agency tells the stories of “real couples and their gifts from the Crate and Barrel wedding registry.” It is wedding season, after all.
“Welcome Love In” features a refreshingly diverse array of couples, whose marriages span three months to forty years. What they all have is common is that they got an upgrade by registering with Crate and Barrel.
Inevitably the conversation turns back to the brand and how one couple received their first “grownup cutting board” and another dishware for 12 because they hope to host a crowd of a dozen someday, but the spot doesn’t rush to include references to Crate and Barrel products, allowing the couples to tell their stories first.
The spot promotes Crate and Barrel’s wedding registry at the height of wedding season and will run across the brand’s social channels, “its registry microsite and across major bridal sites like brides.com,” according to Campaign.
Credits:
Agency: Preacher
Art Director: Brunno Cortez
Copywriter: Justin Han
Chief Creative Officer: Rob Baird
Chief Executive Officer: Krystle Loyland
Chief Strategy Officer: Seth Gaffney Agency
Producer: Jill Silberstein
Senior Brand Manager: Stephanie Smith
Business Affairs: Miiko Martin
ACD: Kim Nguyen
Production Company: The Bear Executive
Producer: Berndt Mader
Director: Ben Steinbauer
Line Producer: Janice Woods
DP: David McMurry
Casting: O’Connor
Casting Edit House: Lucky Post
Executive Producer: Jessica Berry
Producer: Caroline Stephens
Editor: Elizabeth Moore
Mix: Pony Sound
Colorist: Neil Anderson