Preacher, Squarespace and John Malkovich Know How Much You Miss Twin Peaks

By Patrick Coffee 

“Harry, I have no idea where this will lead us, but I have a definite feeling it will be a place both wonderful and strange.”

We are of mixed feels about the Twin Peaks, which was obviously an important and groundbreaking show but doesn’t really hold up so well today and completely fell apart in the second season when the producers made David Lynch “solve” the central mystery and then end the show on a weird note to be followed by an even weirder movie. TV was different then.

But the show is coming back next year by way of Showtime, and web design company Squarespace of the Lebowski/W+K Super Bowl ad helped create a corresponding campaign to promote The David Lynch Foundation along with Austin-based creative agency Preacher.

It’s called “Playing Lynch,” and it involves John Malkovich recreating scenes starring the director’s best-known characters over seven days. Here’s the trailer, which is a little nuts.

The first episode, which went live today, features Malkovich imitating Kyle MacLachlan. We can’t embed it for some reason, so you’ll have to click here to watch the whole thing, but of course Malkovich does a nice job straight up copying his mannerisms.

There’s also a very odd short featuring Malkovich as special agent Dale Cooper meditating, because the project revolves around Lynch’s non-profit, which promotes transcendental meditation as a way for young people to overcome stress and trauma.

Not that it needs to be said, but Lynch is an odd man. Remember his ad for Christian Louboutin?

Pretty interesting assignment for Preacher, which has been working with Squarespace since the February Grammys ad starring Leon Bridges. The client, of course, helped design the project’s website. There’s also an art exhibit and an album.

Now we look forward to seeing Malkovich as the Log Lady.